tag:blogger.com,1999:blog-25104113396450134332024-03-05T22:49:03.387+01:00Dentro AdWords Il Blog ufficiale di AdWordsUnknownnoreply@blogger.comBlogger611125tag:blogger.com,1999:blog-2510411339645013433.post-31681562622872150182018-07-10T12:37:00.000+02:002018-08-03T16:23:46.132+02:00Machine learning disponibile per tutti gli inserzionisti<div class="separator" style="clear: both; text-align: center;">
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<!--StartFragment-->
<br />
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10pt; line-height: 115%;">I modi in cui
le persone svolgono le proprie attività cambiano continuamente, da come trovare
la caffetteria più vicina a come riordinare le foto di famiglia. </span><a href="https://www.blog.google/technology/developers/all-io18-announcements/" style="font-size: 12pt;"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">All'inizio
di quest'anno</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10pt; line-height: 115%;"> abbiamo visto insieme il modo in cui il
machine learning viene utilizzato per migliorare la nostra offerta ai
consumatori e aiutare le persone a ottenere ciò che vogliono.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Adesso, e in
una sola ora, parleremo del nostro più ampio impiego del machine learning negli
annunci per offrire ai professionisti del marketing ancora più opportunità per
le proprie attività. Vedremo in che modo questa tecnologia viene utilizzata nei
nostri prodotti e </span><a href="https://adwords.googleblog.com/2018/01/adwords-machine-learning-part-1.html"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">perché è
un fattore chiave</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> per offrire ai consumatori quel
tipo di esperienze utili e semplici che si aspettano di ricevere dai brand.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="https://www.youtube.com/watch?v=MmfaZV96x7A"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Seguiteci
in diretta</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> oggi alle ore 09:00 PT (12:00 ET).</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span><br />
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"><br /></span>
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"></span><br />
<a name='more'></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Contenuti più
pertinenti con gli annunci adattabili della rete di ricerca</span></b><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Oggi i
consumatori sono più curiosi ed esigenti che mai, ma soprattutto si aspettano
di ottenere ciò che vogliono più velocemente grazie ai dispositivi mobili. Di
conseguenza, si aspettano anche che i vostri annunci siano utili e
personalizzati, ma tali caratteristiche non sono così facili da garantire,
soprattutto su larga scala. Per questo motivo vi presentiamo gli </span><a href="https://support.google.com/adwords/answer/7684791"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">annunci
adattabili della rete di ricerca</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">, che combinano la vostra creatività
con la potenza del machine learning di Google per aiutarvi a creare annunci
pertinenti e redditizi.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Basta fornire
fino a 15 titoli e quattro righe descrittive e Google si occuperà del resto.
Provando diverse combinazioni, Google capisce quale creatività ha il maggiore
rendimento per ciascuna query di ricerca. In questo modo gli utenti che cercano
lo stesso prodotto o servizio possono ricevere annunci diversi in base al
contesto.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Sappiamo con
certezza che questo tipo di ottimizzazione funziona: in media, gli
inserzionisti che utilizzano il machine learning di Google per testare più
creatività registrano un incremento dei clic che può arrivare fino al 15%.<sup>1</sup></span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Gli annunci
adattabili della rete di ricerca inizieranno a essere disponibili per gli
inserzionisti durante i prossimi mesi.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Massimizzare la
pertinenza e il rendimento su YouTube</span></b><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Ogni giorno gli
spettatori guardano oltre un miliardo di ore di video su YouTube. Sempre più
spesso si connettono in cerca di ispirazione e informazioni per i loro
acquisti, grandi o piccoli che siano. Ad esempio, <span style="background: white;">quasi
un acquirente di auto su due ricorre a YouTube per cercare informazioni prima
di fare un acquisto,<sup>2</sup> e circa il 50% dei millennial lo utilizza per
scoprire ricette e consigli di cucina prima di decidere quali ingredienti
comprare.<sup>3</sup> Risulta evidente quanto sia importante mostrare i vostri
annunci video al segmento di pubblico giusto nel momento adeguato.</span></span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="background: white; color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Il machine learning ci aiuta a convertire l'attenzione dei consumatori in
risultati su</span><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> YouTube. In passato vi abbiamo aiutato a
ottimizzare le campagne per visualizzazioni e impressioni. Entro la fine
dell'anno renderemo disponibile la strategia "<b>Massimizza l'incremento</b>"
per aiutarvi a raggiungere gli utenti più propensi a prendere in considerazione
il vostro brand dopo avere visto un annuncio video. Anche questa nuova
strategia </span><a href="https://support.google.com/adwords/answer/7065882"><span lang="IT" style="background: white; color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Smart Bidding</span></a><span lang="IT" style="background: white; color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> si basa sul
machine learning e lo utilizza per modificare automaticamente le offerte</span><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> al
momento dell'asta in modo da massimizzare l'impatto degli annunci video sulla
percezione del brand lungo tutto il percorso del consumatore.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Al momento la
strategia Massimizza l'incremento è disponibile in versione beta, mentre il
lancio a livello globale per gli inserzionisti è previsto entro la fine
dell'anno.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Aumentare le
visite in negozio con le campagne locali</span></b><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Moltissime
persone iniziano a cercare informazioni su YouTube o Google, ma realizzano
ancora la maggior parte dei loro acquisti in un negozio fisico. Di fatto, le
ricerche da dispositivo mobile della frase "qui vicino" sono più che
triplicate negli ultimi due anni,<sup>4</sup> e circa l'80% degli acquirenti è
disposto ad andare in negozio quando è disponibile un articolo di cui ha
bisogno subito.<sup>5</sup> Per molte attività come la vostra, tutto ciò
significa che aumentare le visite presso i negozi fisici è di vitale
importanza,<span style="background: white;"> </span>soprattutto nei periodi
strategici dell'anno, ad esempio quando organizzate un evento in negozio o
durante una promozione.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Oggi vi
presentiamo le <b>campagne locali</b>: una nuova tipologia pensata
appositamente per aumentare le </span><a href="https://support.google.com/adwords/answer/6100636"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">visite
in negozio</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">. Per queste campagne dovete solo fornire
alcuni semplici elementi,<span style="background: white;"> </span>come le sedi
della vostra attività e una creatività,<span style="background: white;"> </span>e
Google ottimizzerà automaticamente gli annunci nelle proprietà per attirare più
clienti nel vostro negozio.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-bYpkOBIgLbA/W2QxbZUktBI/AAAAAAAAV6s/IFxPMs13pIQ2nUj2rheybT28xj0I9UiwgCLcBGAs/s1600/Screen%2BShot%2B2018-08-03%2Bat%2B12.41.29%2BPM.png" imageanchor="1" style="font-family: Times; font-size: medium; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="522" data-original-width="318" height="320" src="https://4.bp.blogspot.com/-bYpkOBIgLbA/W2QxbZUktBI/AAAAAAAAV6s/IFxPMs13pIQ2nUj2rheybT28xj0I9UiwgCLcBGAs/s320/Screen%2BShot%2B2018-08-03%2Bat%2B12.41.29%2BPM.png" width="194" /></a></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> </span><span style="color: #666666; font-family: "roboto"; font-size: 10pt;"> </span></div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Le campagne
locali saranno disponibili per tutti gli inserzionisti a livello globale nei
prossimi mesi.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Sfruttare al
massimo le campagne Shopping</span></b><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">All'inizio di
quest'anno abbiamo lanciato un </span><a href="https://support.google.com/adwords/answer/7674739"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">nuovo
tipo di campagna Shopping</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> che <span style="background: white;">ottimizza
il rendimento in base agli obiettivi. Si </span>tratta delle <b>campagne
Shopping intelligenti</b><span style="background: white;">, che vi aiutano a
raggiungere i vostri obiettivi relativi alle entrate senza che dobbiate
gestirle manualmente e fare offerte per ogni prodotto o parola chiave</span>.
Nei prossimi mesi le perfezioneremo in modo che possano <b>ottimizzare il
rendimento in base a più obiettivi aziendali</b>.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Oltre a <b>massimizzare
il valore di conversione</b>, potrete anche selezionare come obiettivi le <b>visite
in negozio</b> o i <b>nuovi clienti</b>. Il machine learning tiene conto della
probabilità di ciascun clic di ottenere uno di tali risultati e contribuisce a
modificare le offerte di conseguenza.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Il machine
learning viene utilizzato anche per ottimizzare i posizionamenti in cui vengono
pubblicati gli annunci Shopping,<span style="background: white;"> su Google.com,
Ricerca Immagini, </span>YouTube e milioni di siti e app in tutto il Web, e
quali prodotti mostrare<span style="background: white;">. Per farlo utilizza</span>
una lunga serie di indicatori, come la domanda stagionale e i prezzi. Alcuni
brand come </span><a href="http://services.google.com/fh/files/misc/case_study_gittigidiyor_smart_shopping_campaigns.pdf"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">GittiGidiyor</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">,
un'azienda di eBay, stanno già utilizzando le campagne Shopping intelligenti
per semplificare la propria gestione degli annunci e migliorarne il rendimento.
Ad esempio, GittiGidiyor è riuscita ad aumentare il ritorno sulla spesa
pubblicitaria del 28% e le vendite del 4%, risparmiando inoltre tanto tempo
prezioso nella gestione delle campagne.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">In aggiunta, le
nostre tecnologie saranno compatibili con le principali piattaforme di
e-commerce per semplificare ulteriormente la gestione delle campagne. Nelle
prossime settimane potrete creare e gestire le campagne Shopping intelligenti
direttamente da Shopify oltre che in Google Ads.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Connettetevi
per saperne di più.</span></b><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">È un grande
momento per i professionisti del marketing e<span style="background: white;"> </span>siamo
molto orgogliosi di intraprendere questa avventura insieme a voi. </span><a href="https://www.youtube.com/watch?v=MmfaZV96x7A"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Connettetevi</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> oggi
alle 09:00 PT (12:00 ET) per scoprire tutte le novità al Google Marketing Live.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">Per leggere le
ultime notizie, seguite il nuovo </span><a href="https://blog.google/products/ads/"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">blog di Google Ads</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> e
consultate </span><a href="http://g.co/adsannouncements"><span lang="IT" style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;">g.co/adsannouncements</span></a><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 10.0pt; line-height: 115%;"> per
ulteriori informazioni su annunci e aggiornamenti dei prodotti.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">Scritto da
Jerry Dischler, Vice President, Product Management</span></i><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">1 </span></sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">Dati
interni di Google</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">2 </span></sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">Google e
Kantar TNS, studio "Auto CB Gear Shift", Stati Uniti, 2017, n=312
nuovi acquirenti di auto che hanno guardato video online</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">3</span></sup><sup><span lang="IT" style="color: #666666; font-family: "arial" , sans-serif; font-size: 8.0pt; line-height: 115%;"> </span></sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">Google e
Ipsos, Stati Uniti, novembre 2017</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">4 </span></sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">Dati
interni di Google, Stati Uniti, confronto tra luglio-dicembre 2015 e
luglio-dicembre 2017</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">5 </span></sup><span lang="IT" style="color: #666666; font-family: "roboto"; font-size: 8.0pt; line-height: 115%;">Google e
Ipsos, Stati Uniti, sondaggio online "Shopping Tracker", n=3613
statunitensi online di età superiore a 13 anni che hanno realizzato un acquisto
negli ultimi due giorni, ottobre-dicembre 2017</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<!--EndFragment--><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-90681722290216040242018-06-29T11:44:00.000+02:002018-06-29T11:49:25.620+02:00Nuovi Brand Advertising<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
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<br />
<div class="MsoNormal" style="line-height: 137%;">
<b><span lang="IT" style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Presentazione di brand e
soluzioni più semplici per inserzionisti e publisher</span></b><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span lang="IT" style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Scritto da: Sridhar Ramaswamy</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 137%;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-H1G3fgROLuA/WzYAi2w_bxI/AAAAAAAAVv8/tE_dy_wlDKwi6k-foOJZ8TBpHKZxOSH-QCLcBGAs/s1600/GAds-Logo-Animation_wTitles.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1167" data-original-width="1600" height="291" src="https://3.bp.blogspot.com/-H1G3fgROLuA/WzYAi2w_bxI/AAAAAAAAVv8/tE_dy_wlDKwi6k-foOJZ8TBpHKZxOSH-QCLcBGAs/s400/GAds-Logo-Animation_wTitles.gif" width="400" /></a></div>
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">Abbiamo lanciato AdWords quasi diciotto anni fa con
un obiettivo semplice: consentire alle persone di contattare online le aziende
con maggiore facilità. Da una ricerca di </span><a href="https://www.google.com/retail/success-stories/#?modal_active=ss-yt-s0qTI41cZJQ"><span lang="IT" style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">articoli di
cartoleria ecologici</span></a><span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">, </span><a href="https://www.youtube.com/watch?v=QWnOF68HNMk&list=PLA7tOCrVkffs0USfu-T0eLFgfrdwKtjWr"><span lang="IT" style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">materiali per
trapunte</span></a><span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;"> o di un servizio come </span><a href="https://www.youtube.com/watch?v=LDKYXDZdFU4&t=1s"><span lang="IT" style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">costruzione
di case sugli alberi</span></a><span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;"> è nata l'opportunità di pubblicare annunci che fossero
utili e pertinenti nel momento esatto della ricerca. Quell'idea è stata
l'inizio del nostro primo prodotto pubblicitario e si è evoluta fino
all'attuale business.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">Molto è cambiato da allora: <span style="background: white;">adesso i dispositivi mobili occupano una parte enorme delle nostre vite
quotidiane; le persone passano rapidamente dalla ricerca di prodotti alla
visione di video, dalla navigazione tra i contenuti ai videogiochi e molto
altro. In questo modo, i professionisti del marketing dispongono di più
possibilità per raggiungere i consumatori attraverso una molteplicità di </span>canali,
schermi e formati. Le opportunità sono incredibili, ma complesse al tempo
stesso. Nel corso degli anni, gli annunci di Google si sono evoluti: se prima
aiutavano i professionisti del marketing a entrare in contatto con le persone
su Ricerca Google, adesso consentono loro di interagire con gli utenti in ogni
fase del percorso dei clienti mediante l'uso di annunci di testo, video,
display e altro ancora. </span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">Per questo motivo, stiamo introducendo brand e
soluzioni più semplici per i nostri prodotti pubblicitari: Google Ads, Google
Marketing Platform e Google Ad Manager. </span><span lang="IT" style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Questi nuovi marchi
aiuteranno gli inserzionisti e i publisher di qualsiasi dimensione a</span><span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;"> scegliere le soluzioni
adatte ai loro business, rendendo ancora più semplice fornire annunci
affidabili ed efficaci</span><span lang="IT" style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;"> nonché le giuste esperienze per i consumatori su
tutti i dispositivi e canali</span><span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;">. Nell'ambito di questo cambiamento, stiamo lanciando
nuove soluzioni che aiuteranno gli inserzionisti a familiarizzare con Google
Ads e promuovere una collaborazione più solida tra i team. </span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 137%;">
<span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 137%;">
<span lang="IT" style="font-family: "arial" , sans-serif; font-size: 10.0pt; line-height: 137%;"></span></div>
<a name='more'></a><br />
<br />
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<b><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Google AdWords diventa Google Ads </span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Il nuovo brand Google Ads comprende l'intera gamma di servizi
pubblicitari che offriamo oggi su Google e attraverso le nostre altre
proprietà, siti partner e applicazioni per aiutare i professionisti del
marketing a entrare in contatto con i miliardi di persone che cercano risposte
sul nostro motore di ricerca, guardano video su YouTube, esplorano nuovi luoghi
su Google Maps, scoprono app su Google Play, navigano tra i contenuti sul Web e
altro ancora. </span><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 137%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Nello specifico per le piccole imprese, stiamo introducendo un nuovo
tipo di campagna in Google Ads che semplifica più che mai l'approccio iniziale
alla pubblicità online. Tali aziende potranno usufruire della tecnologia del
machine learning di Google Ads per generare risultati evitando sforzi
eccessivi, così da rimanere concentrate sulla gestione delle loro attività. Per
ulteriori informazioni, visitate il </span><a href="https://smallbusiness.googleblog.com/"><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">blog di Google Small Business</span></a><i><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">.</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="background: white; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Presenteremo altri nuovi tipi di campagna al </span><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Google Marketing Live<span style="background: white;">. </span></span><a href="http://g.co/marketinglive/keynote"><span style="background: white; color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Registratevi</span></a><span style="background: white; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;"> per guardare il live
streaming il 10 luglio.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<b><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Collaborazione più efficace con Google Marketing Platform</span></b><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 137%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Stiamo lavorando per consentire ai team di marketing delle grandi
imprese di collaborare in modo più efficace grazie all'unificazione dei nostri
prodotti DoubleClick per inserzionisti e di Google Analytics 360 Suite in un
unico brand: </span><a href="https://marketingplatform.google.com/about"><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Google Marketing Platform</span></a><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">. </span><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 137%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">I </span><a href="https://get.google.com/bain-marketing-study/"><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">professionisti del marketingci hanno segnalato</span></a><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">
i vantaggi derivanti dall'utilizzo congiunto di tecnologie pubblicitarie e di
analisi dei dati, tra cui una maggiore comprensione dei clienti e risultati
aziendali migliori. Google Marketing Platform aiuta tali professionisti a
raggiungere i loro obiettivi grazie all'ottimizzazione delle interazioni
esistenti tra Google Analytics 360 Suite e DoubleClick Digital Marketing. La
piattaforma consente infatti di pianificare, acquistare, misurare e ottimizzare
i media digitali e l'esperienza dei clienti in un unico posto. Per ulteriori
informazioni, consultate il </span><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">blog di Google Marketing
Platform</span><i><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">.</span></i><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 137%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Come parte integrante di Google Marketing Platform, presentiamo Display
& Video 360. Tale strumento riunisce le funzioni di DoubleClick Bid
Manager, Campaign Manager, Studio e Audience Center per consentire a creativi,
agenzie e team di marketing di collaborare e seguire l'intero processo di
pubblicazione delle campagne pubblicitarie in un unico posto. Condivideremo
ulteriori dettagli su Display & Video 360 nelle prossime settimane, tra cui
una demo durante il </span><a href="http://g.co/marketinglive/keynote"><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">discorso di apertura al
Google Marketing Live</span></a><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<b><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Google Ad Manager: una piattaforma unificata</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Siamo consapevoli che il modo in cui i publisher monetizzano i propri
contenuti è cambiato. Le persone accedono ai contenuti su più schermi e, data
la crescente domanda da parte degli inserzionisti per l'accesso programmatico,
i publisher devono essere in grado di gestire il proprio business in modo più
semplice ed efficiente. È per questo che negli ultimi tre anni abbiamo lavorato
per riunire DoubleClick for Publishers e DoubleClick Ad Exchange in una
piattaforma programmatica completa e unificata con un nuovo nome: </span><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Google Ad Manager</span><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">. </span><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 137%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Questa evoluzione ci spinge a fare ancora di più per i nostri partner: <span style="background: white;">consentire loro di aumentare i ricavi e con maggiore
efficienza a prescindere che le persone guardino video, si divertano con
videogiochi o interagiscano con contenuti e indipendentemente dalle intenzioni
degli inserzionisti. Per ulteriori informazioni, consultate il </span></span><a href="https://www.blog.google/products/ad-manager/introducing-google-ad-manager"><span style="background: white; color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">blog di
Google Ad Manager</span></a><span style="background: white; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<b><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Trasparenza e controlli affidabili</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Siamo consapevoli che i media e la tecnologia che inserzionisti e
publisher scelgono di utilizzare influiscono sui rapporti con i loro clienti.
Come sempre, ci impegniamo per<span style="background: white;"> garantire che
tutti i nostri prodotti e piattaforme definiscano i più alti standard del
settore relativamente alla trasparenza e alla scelta degli annunci per gli
utenti. Ad esempio, di recente abbiamo annunciato </span></span><a href="https://www.blog.google/topics/ads/greater-transparency-and-control-over-your-google-ad-experience/"><span style="background: white; color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">nuove
impostazioni per gli annunci e ampliato la funzione "Perché questo
annuncio?"</span></a><span style="background: white; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;"> in tutti <span style="color: #202124;">i nostri servizi e
sulla maggior parte dei siti web e delle applicazioni che collaborano con noi
per mostrare annunci.</span></span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="background: white; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Inizierete a vedere i nuovi brand Google Ads, Google
Marketing Platform e Google Ad Manager nel corso del prossimo mese.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 137%;">
<br /></div>
<div class="MsoNormal" style="line-height: 137%;">
<span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">In occasione del Google Marketing Live, condivideremo ulteriori
informazioni su questi cambiamenti e su molte altre nuove soluzioni per
annunci, analisi dei dati e piattaforme progettate per far crescere la vostra
attività. </span><a href="http://g.co/marketinglive/keynote"><span style="color: #1155cc; font-family: "roboto"; font-size: 10.0pt; line-height: 137%;">Registratevi subito</span></a><span style="font-family: "roboto"; font-size: 10.0pt; line-height: 137%;"> per guardare la diretta il 10 luglio alle
18:00 (ora italiana).</span><o:p></o:p></div>
<!--EndFragment--><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-47433528355412740242018-02-26T10:59:00.001+01:002018-02-26T11:12:23.340+01:00L'esperienza su dispositivi mobili si riflette nei risultati aziendali <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-left: 42.51968503937008pt; margin-right: 44.32086614173235pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">I consumatori richiedono e si aspettano esperienze digitali sempre migliori e più rapide. Il Web mobile non fa eccezione. Tuttavia, l'entusiasmo della caccia alla migliore offerta di un hotel per le vacanze estive o di un nuovo paio di scarpe è spesso smorzato dalla lentezza dei siti per dispositivi mobili.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-left: 42.51968503937008pt; margin-right: 44.32086614173235pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Ci siamo passati tutti: impazienti nell'attesa del caricamento di un sito o frustrati dalla compilazione di un modulo di pagamento lungo e complicato, abbiamo abbandonato la pagina. Di fatto, il 53% delle visite a siti per dispositivi mobili viene interrotto, in caso di caricamento superiore ai tre secondi </span><span style="color: #666666; font-family: "roboto"; font-size: xx-small; white-space: pre-wrap;">1</span><span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">. Ancora più impietoso, per altro, è il tasso di abbandono al checkout. </span></div>
<h3 style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-left: 42.51968503937008pt; margin-right: 44.32086614173235pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;"> </span></span><span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Scopri come stai andando</span></h3>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-left: 42.51968503937008pt; margin-right: 44.32086614173235pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Questa mattina, nell'ambito del Mobile World Congress, abbiamo presentato la Speed Scorecard per dispositivi mobili: uno strumento semplice e intuitivo che consente di confrontare la propria velocità su dispositivo mobile con quella di altre aziende2. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-left: 42.51968503937008pt; margin-right: 44.32086614173235pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">La Speed Scorecard, che include migliaia di siti in 12 paesi del mondo, si basa sul Rapporto sull'esperienza utente di Chrome, il più grande database in materia di latenza basato sull'esperienza di utenti Chrome reali su destinazioni popolari del Web </span><span style="color: #666666; font-family: "roboto"; font-size: xx-small; white-space: pre-wrap;">2</span><span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-left: 42.51968503937008pt; margin-right: 44.32086614173235pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Di seguito è riportato un esempio:</span></div>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;"> </span></span><a href="https://3.bp.blogspot.com/-s2VArwlRvxU/WpPclkcKtQI/AAAAAAAAVBs/jjAWF-42vkgs2x7k21K8SLY0nEWPRcoKQCLcBGAs/s1600/Screen%2BShot%2B2018-02-26%2Bat%2B09.57.46.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="456" data-original-width="764" height="190" src="https://3.bp.blogspot.com/-s2VArwlRvxU/WpPclkcKtQI/AAAAAAAAVBs/jjAWF-42vkgs2x7k21K8SLY0nEWPRcoKQCLcBGAs/s320/Screen%2BShot%2B2018-02-26%2Bat%2B09.57.46.png" width="320" /></a></div>
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<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">*Utilizzate società fittizie</span></div>
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<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Per ciò che riguarda la velocità, è consigliabile che un sito si carichi e divenga utilizzabile entro cinque secondi sui dispositivi mobili di fascia media con connessione 3G o tre secondi con connessione 4G. Ogni piccola miglioria nella velocità del sito, ogni secondo guadagnato, può generare risultati apprezzabili, quali un aumento delle conversioni. </span></div>
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<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;"><a name='more'></a><br /></span></h3>
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<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Valuta le opportunità</span></h3>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">Un sito per dispositivi mobili lento, oltre a frustrare i clienti, limita decisamente il campo d'azione di un'attività. Nella vendita al dettaglio, per ogni secondo di ritardo nel caricamento di una pagina, le conversioni possono diminuire fino al 20% </span><span style="font-size: xx-small; white-space: pre-wrap;">3</span><span style="font-size: 13.3333px; white-space: pre-wrap;">. Ecco perché abbiamo progettato l'Impact Calculator, uno strumento che, con pochi input, stima l'impatto potenziale sulle entrate della velocizzazione di un sito per dispositivi mobili </span><span style="font-size: xx-small; white-space: pre-wrap;">2</span><span style="font-size: 13.3333px; white-space: pre-wrap;">. </span></span><br />
<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;"><br /></span></span>
<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">Scopri quanto puoi guadagnare riducendo il tempo di caricamento di uno o due secondi.</span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-qLHFDsqABDQ/WpPct9awBMI/AAAAAAAAVBw/IMSsk87HcY4_uLBKO4X5japWlE41cyCMgCLcBGAs/s1600/Screen%2BShot%2B2018-02-26%2Bat%2B09.57.55.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="467" data-original-width="774" height="193" src="https://4.bp.blogspot.com/-qLHFDsqABDQ/WpPct9awBMI/AAAAAAAAVBw/IMSsk87HcY4_uLBKO4X5japWlE41cyCMgCLcBGAs/s320/Screen%2BShot%2B2018-02-26%2Bat%2B09.57.55.png" width="320" /></a></div>
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<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Ulteriori informazioni sulla Speed Scorecard e sull'Impact Calculator, nonché altri strumenti utili e best practice per la velocizzazione, sono disponibili su Think with Google.</span></div>
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<span style="color: #666666; font-family: "roboto"; font-size: 13.3333px; white-space: pre-wrap;">Scritto da Jon Diorio, Group Product Manager, Google Ads</span></div>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">Fonti:</span></span></div>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">1 Dati di Google globali, dati aggregati e anonimi di Google Analytics ricavati da un campione di siti web per dispositivi mobili che hanno attivato la condivisione dei dati di benchmarking, n=3700, marzo 2016.</span></span></div>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">2 La velocità di un sito per dispositivi mobili e i fattori che la influenzano possono essere determinati e misurati in più modi. Velocizzare l'esperienza su dispositivo mobile non garantisce un aumento delle entrate. Questo modello si basa sulle rilevazioni degli account Google Analytics che hanno scelto di condividere dati aggregati anonimi con Google per scopi di benchmarking. Tali dati non vengono utilizzati per la Speed Scorecard. N=383.000, dati globali, gennaio 2017 - dicembre 2017.</span></span></div>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">3 SOASTA, The State of Online Retail Performance, aprile 2017.</span></span></div>
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<span style="color: #666666; font-family: "roboto";"><span style="font-size: 13.3333px; white-space: pre-wrap;">4 The Impact Calculator was built for all businesses and was inspired by the DoubleClick Publisher Revenue Calculator, a tool to help publishers understand the impact of mobile site speed on ad revenue.</span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-10711844586983682082017-08-23T18:34:00.004+02:002017-08-23T18:34:49.833+02:00Favorite la crescita della vostra app per dispositivi mobili con le campagne universali per app<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 10pt;">Nell'arco della giornata, quando vogliamo andare in un
posto nuovo, guardare qualcosa oppure fare acquisti, ci affidiamo al nostro
telefono cellulare. E spesso è proprio un'app per dispositivi mobili a
rispondere alle nostre esigenze, sia che si tratti di una pizzeria da asporto
che di qualche rompicapo per ingannare il tempo quando il volo è in ritardo.</span></div>
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<o:p></o:p></div>
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<br /></div>
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<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Due anni fa, abbiamo introdotto le </span><a href="https://support.google.com/adwords/answer/6247380?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">campagne universali per app</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> (UAC, Universal App
Campaigns) per aiutare la vostra app a raggiungere i consumatori giusti proprio
nei momenti in cui cercano qualcosa su Google Play, Google.com, YouTube, Gmail
e su tutti i milioni di siti e app della Rete Display.</span><o:p></o:p></div>
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<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"></span></div>
<a name='more'></a><br />
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<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Da allora, le campagne universali per app hanno
registrato una crescita e un coinvolgimento nelle app senza precedenti, a tutto
vantaggio degli sviluppatori e dei professionisti del marketing. Ad oggi, il </span><b><span style="color: blue; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">50%</span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> delle installazioni
complessive provenienti dagli annunci Google deriva dalle campagne universali
per app.</span><a href="https://www.blogger.com/null" name="_ftnref1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftn1"><span style="color: #0000ee; font-size: 10.0pt; line-height: 115%;">[1]</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> Inoltre, gli inserzionisti che
hanno ottimizzato le azioni in-app grazie alle campagne universali per app, in
media registrano il </span><b><span style="color: blue; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">140%</span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> di conversioni in più per dollaro rispetto ad altri prodotti
Google per la promozione di app.</span><a href="https://www.blogger.com/null" name="_ftnref2"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftn2"><span style="color: #0000ee; font-size: 10.0pt; line-height: 115%;">[2]</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span><o:p></o:p></div>
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<b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Per aiutare ancora più inserzionisti a usufruire di
questi vantaggi, entro quest'anno sposteremo tutte le campagne AdWords per
l'installazione di app alle campagne universali per app.</span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> A partire dal 2 ottobre,
qualsiasi nuova campagna per l'installazione di app creata in AdWords passerà
alle campagne universali per app. Inoltre, a partire dal 15 novembre, non
verranno più pubblicate le campagne esistenti nella rete di ricerca, Display e
di YouTube, quindi è importante iniziare l'aggiornamento alle campagne
universali per app quanto prima. </span><o:p></o:p></div>
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<b><span style="color: blue; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Tre facili passaggi per spostare le vostre campagne alle
campagne universali per app</span></b><o:p></o:p></div>
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<b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">1. Esaminate le campagne AdWords per la promozione di app
esistenti: </span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">accedete ad </span><a href="https://adwords.google.com/um/StartNewLogin?sourceid=awo&subid=ww-ww-et-AWHC_/um/StartNewLogin?sourceid=awo&subid=ww-ww-et-AWHC_6291545"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">AdWords</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, fate clic sulla scheda
Annunci e individuate gli annunci con il rendimento migliore. Includete gli
annunci di testo, banner e video per fare in modo che le nuove campagne siano
idonee a ottenere quante più impressioni possibili.</span><o:p></o:p></div>
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<b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Suggerimento: </span></b><a href="https://support.google.com/adwords/answer/2404176?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">esportate i dati sul
rendimento della campagna</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per facilitare l'individuazione delle offerte di base
per le campagne universali per app, come indicato al punto 3 di seguito.</span><o:p></o:p></div>
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<b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">2. Create una nuova campagna universale per app e
impostate l'obiettivo di rendimento corretto:</span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per creare una nuova campagna
universale per app fate clic sul menu a discesa +Campagna dalla scheda
"Campagne" e selezionate App universale. Copiate e incollate ogni
creatività con il miglior rendimento, specialmente immagini e video, nella
nuova campagna universale per app. </span><o:p></o:p></div>
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<br /></div>
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<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Registrate le conversioni in-app su AdWords tramite
Google Analytics per Firebase, Google Play o uno dei nostri partner terzi che
partecipano al </span><a href="https://google.com/adwords/appcampaigns/attribution"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">programma App Attribution</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per trovare altri utenti
redditizi. </span><a href="https://support.google.com/adwords/answer/6100665"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ulteriori informazioni</span></a><o:p></o:p></div>
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<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Successivamente, scegliete l'opzione di offerta che
meglio si presta agli obiettivi della vostra attività o campagna:</span><o:p></o:p></div>
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<td style="background: #4A86E8; border: solid #EFEFEF 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt;" valign="top">
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<b><span style="color: white; font-family: Roboto; font-size: 10.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Obiettivo di ottimizzazione</span></b><o:p></o:p></div>
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<b><span style="color: white; font-family: Roboto; font-size: 10.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Metrica offerte</span></b><o:p></o:p></div>
</td>
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<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: solid #EFEFEF 1.0pt; mso-border-top-alt: solid #EFEFEF 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt;" valign="top">
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<b><span style="color: #434343; font-family: Roboto; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Installazioni dell'app. </span></b><span style="color: #434343; font-family: Roboto; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Trovare nuovi utenti che
hanno più probabilità di installare l'app. </span><o:p></o:p></div>
</td>
<td style="border-bottom: solid #EFEFEF 1.0pt; border-left: none; border-right: solid #EFEFEF 1.0pt; border-top: none; mso-border-left-alt: solid #EFEFEF 1.0pt; mso-border-top-alt: solid #EFEFEF 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt;" valign="top">
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<span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">CPI
target</span><o:p></o:p></div>
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<div class="MsoNormal">
<b><span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Azioni
in-app.</span></b><span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> Trovare nuovi utenti che
hanno più probabilità di installare l'app e generare conversioni nell'app. </span><o:p></o:p></div>
</td>
<td style="border-bottom: solid #EFEFEF 1.0pt; border-left: none; border-right: solid #EFEFEF 1.0pt; border-top: none; mso-border-left-alt: solid #EFEFEF 1.0pt; mso-border-top-alt: solid #EFEFEF 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt;" valign="top">
<div class="MsoNormal">
<span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">CPA
target</span><o:p></o:p></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td style="background: #F3F3F3; border-top: none; border: solid #EFEFEF 1.0pt; mso-border-top-alt: solid #EFEFEF 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt;" valign="top">
<div class="MsoNormal" style="background: #F3F3F3;">
<b><span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Valore azioni in-app. </span></b><span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Trovare nuovi utenti che hanno più probabilità di installare
l'app ed effettuare acquisti in-app.*</span><o:p></o:p></div>
</td>
<td style="background: #F3F3F3; border-bottom: solid #EFEFEF 1.0pt; border-left: none; border-right: solid #EFEFEF 1.0pt; border-top: none; mso-border-left-alt: solid #EFEFEF 1.0pt; mso-border-top-alt: solid #EFEFEF 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt;" valign="top">
<div class="MsoNormal" style="background: #F3F3F3;">
<span style="color: #434343; font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ritorno sulla spesa pubblicitaria target</span><o:p></o:p></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">*Per partecipare alla strategia di offerta "UAC for
Value" Beta rivolgetevi al vostro team di Google. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">3. Impostate le offerte giuste:</span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> calcolate CPI, CPA o ritorno
sulla spesa pubblicitaria medi delle vostre campagne esistenti come punto
iniziale dell'obiettivo di rendimento della campagna universale per app. In
seguito, monitorate la nuova campagna universale per app e apportate man mano
le modifiche necessarie affinché sia in linea con i vostri obiettivi. Infatti,
potrebbero verificarsi alcune normali variazioni del rendimento durante il
passaggio da un tipo di campagna all'altro. </span><a href="https://support.google.com/adwords/answer/6167162?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ulteriori informazioni</span></a><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="color: blue; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Le campagne universali per app vi aiutano a trovare tutti i
clienti giusti per la vostra app</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Le campagne universali per app utilizzano il machine
learning per prendere le decisioni più intelligenti in relazione a ciascun
annuncio, analizzando in tempo reale oltre </span><b><span style="color: red; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">300.000</span></b><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> potenziali combinazioni di
segnali (ovvero, dove gli utenti interagiscono con i vostri annunci e quali
creatività e parole chiave rendono di più). </span><o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-rY_7-Ka8aRg/WZ2uh-Q3FxI/AAAAAAAASzw/AiUMIB3voMgFOVLYKc7kXXWH9vpeux22wCLcBGAs/s1600/Schermata%2B2017-08-23%2Balle%2B17.33.50.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="284" data-original-width="690" height="131" src="https://1.bp.blogspot.com/-rY_7-Ka8aRg/WZ2uh-Q3FxI/AAAAAAAASzw/AiUMIB3voMgFOVLYKc7kXXWH9vpeux22wCLcBGAs/s320/Schermata%2B2017-08-23%2Balle%2B17.33.50.png" width="320" /></a></div>
<div>
<br /></div>
<br /><div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ad esempio, potrebbe emergere che gli utenti PayPal
attivi tendono a cercare app a pagamento su Google Play. In questo caso,
mostreremo un numero maggiore di annunci per questo tipo di query e contenuti
correlati.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-zKgDdhMeX2c/WZ2ulaq_c7I/AAAAAAAASz0/TJPcL2wAxkowxE7piW7ZQHwil2aOxDNvgCLcBGAs/s1600/Schermata%2B2017-08-23%2Balle%2B17.33.56.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="255" data-original-width="365" height="222" src="https://2.bp.blogspot.com/-zKgDdhMeX2c/WZ2ulaq_c7I/AAAAAAAASz0/TJPcL2wAxkowxE7piW7ZQHwil2aOxDNvgCLcBGAs/s320/Schermata%2B2017-08-23%2Balle%2B17.33.56.png" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><br /></span></div>
<br /><div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Nell'arco dei prossimi mesi, faremo una presentazione
dettagliata delle nuove funzionalità e proporremo alcuni suggerimenti e best
practice per aiutarvi a ottenere il massimo dalle campagne universali per app.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scoprite le nostre </span><a href="https://support.google.com/adwords/answer/6167162?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">best practice</span></a><span style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> e tenetevi aggiornati con il
blog Dentro AdWords.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="EN-US" style="color: #434343; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">- Sissie
Hsiao, Director of Product Management, Mobile Advertising</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #434343; font-family: "Roboto Slab"; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: "Roboto Slab"; mso-fareast-font-family: "Roboto Slab";"> </span><span style="color: #434343; font-family: "Roboto Slab"; font-size: 11pt;"> </span></div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; margin-left: .75pt; margin-right: .75pt; margin-top: 6.0pt; text-align: center;">
<hr align="center" size="2" width="33%" />
</div>
<div class="MsoNormal">
<a href="https://www.blogger.com/null" name="_ftn1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftnref1"><span style="color: #0000ee;">[1]</span></a><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Dati interni di Google, luglio 2017</span><o:p></o:p></div>
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<a href="https://www.blogger.com/null" name="_ftn2"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftnref2"><span style="color: #0000ee;">[2]</span></a><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: Roboto; font-size: 9.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Dati interni di Google, luglio 2017</span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-49450597303519123302017-07-10T16:17:00.002+02:002017-07-10T16:24:22.636+02:00Google premia gli inserzionisti digitali che aiutano le piccole e medie imprese a crescereL'estate è finalmente qui. E per le community digitali europee vuol dire sole, mare e... shortlist. Sì, l'attesa è finalmente finita - Google ha annunciato le agenzie in lizza per il premio Google Partners EMEA 2017. Puoi consultare la <a href="https://premierpartnerawards.withgoogle.com/en/winners" target="_blank">shortlist qui.</a><br />
<b style="font-weight: normal;"><br /></b>
<b style="font-weight: normal;">Quest'anno, ci sono 6 diversi premi da vincere, assegnati in diverse categorie, dall'innovazione nella ricerca e nel mobile fino a un riconoscimento più generale sulla 'Crescita dei Piccoli e Medi Business Online'. Ciascun premio riconosce le agenzie Partners Premier che hanno usato i prodotti Google non solo per raggiungere l'eccellenza nel marketing, attraverso innovazioni pioneristiche, ma che hanno generato anche risultati straordinari per i loro clienti.</b><br />
<b style="font-weight: normal;"><br /></b>
<br />
<a name='more'></a><br /><br />
Ciò che rende i riconoscimenti Premier Partners speciali è anche il panel di giudici indipendenti che valuta ben oltre le solite metriche sulla performance delle campagne. Per esempio, i giudici prendono in considerazione come i Partners abbiano gestito i loro talenti creativi, applicato la tecnologia in nuovi e intelligenti modi - o anche migliorato la loro cultura interna come risultato della campagna.<br />
<br />
I 6 vincitori EMEA di questo primo turno si qualificheranno per i global awards, che verranno consegnati a New York il 28 Settembre.<br />
<br />
Per far parte dei Premier Partners Awards, i concorrenti devono prima diventare Google Partners ed ottenere lo status di <a href="https://www.google.it/intl/it/partners/about/" target="_blank">Premier Partner</a>s. Questo è il programma elite di Google per le agenzie, disegnato per fornire loro gli strumenti ed il supporto che gli permettano di aiutare i loro clienti a raggiungere il successo online con AdWords. Lavorando con un'agenzia Google Partners, le piccole e medie imprese ottengono accesso alle ultime best practice digitali e la pace mentale dei loro business (e budget) è in buone mani. <a href="https://www.google.it/partners/about/join.html" target="_blank">Visita il sito di Google Partners</a> per saperne di più o per trovare lo specialista digitale più vicino a te.<br />
<br />
<b>Ci vediamo il prossimo anno?</b><br />
<br />
Se sei un professionista e ti piacerebbe saperne di più su come diventare Google Partners, visita il sito.<br />
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-right: 99pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Helene Ambiana</span></div>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-right: 99pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Head of Google Partners EMEA</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-58365684565757035872017-06-13T15:06:00.002+02:002017-06-13T15:06:09.969+02:00Migliorare il Web per tutti<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10pt;">La maggior parte degli autori di contenuti che opera online finanzia il
proprio lavoro con la pubblicità, quindi vuole che gli annunci pubblicati sui
propri siti siano accattivanti, utili e coinvolgenti, ossia degli annunci che
gli utenti desiderino effettivamente vedere e con cui vogliano interagire.
Purtroppo la realtà è ben diversa: troppo spesso gli utenti trovano annunci
fastidiosi e invasivi sul Web, ad esempio annunci che fanno partire la musica
all'improvviso o che costringono ad aspettare 10 secondi prima di poter vedere
i contenuti della pagina. Queste esperienze frustranti possono portare alcuni
utenti a bloccare </span><i style="font-family: Roboto; font-size: 10pt;">tutti</i><span style="font-family: Roboto; font-size: 10pt;"> gli annunci, con un palese effetto negativo su
autori di contenuti, giornalisti, sviluppatori web e videografi che finanziano
la creazione di contenuti con i guadagni ottenuti dalla pubblicità.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Riteniamo che gli annunci online debbano essere migliorati. Ecco perché
abbiamo scelto di far parte di </span><a href="https://www.betterads.org/"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Coalition for Better Ads</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, un gruppo di settore che si occupa di
migliorare gli annunci online. Di recente il gruppo ha annunciato gli </span><a href="https://www.betterads.org/standards"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">standard Better Ads</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, che forniscono agli operatori del settore
indicazioni pubbliche chiare e basate sui dati per migliorare gli annunci
pensati per i consumatori. Oggi sono lieto di spiegarvi come abbiamo intenzione
di supportare questi standard. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Nuovi strumenti per i publisher</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Il nuovo </span><a href="https://www.google.com/webmasters/tools/ad-experience-unverified"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">rapporto Esperienza con gli
annunci</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> consente ai
publisher di capire in che modo gli standard Better Ads si applicano ai propri
siti web. Nel rapporto sono disponibili screenshot e video di esperienze con
gli annunci fastidiose da noi identificate, che consentono di rilevare e
risolvere facilmente i problemi. Per consultare un elenco completo di annunci
da usare, i publisher possono visitare la nostra nuova guida alle best practice<b>.
</b></span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">"<span style="background: white; color: #212121;">Abbiamo sempre dato
la priorità ai nostri utenti e supportiamo gli impegni e gli standard di
Coalition for Better Ads. I video e gli screenshot del rapporto sono
estremamente utili e consentono ai nostri team di intervenire in base alle
ricerche di Coalition. Siamo impressionati dal livello di dettaglio e
trasparenza offerto da Google e riteniamo che questa iniziativa sia lodevole.</span>"<b>
- <span style="background: white; color: #212121;">Troy Young, Presidente, Hearst
Digital Media</span></b></span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Nell'ambito del nostro impegno a mantenere un Web sostenibile per
tutti, vorremmo consentire ai publisher che offrono esperienze con gli annunci
positive di trarre profitto dal proprio lavoro. Grazie a <b>Funding Choices</b>,
ora disponibile in versione Beta, i publisher possono mostrare un messaggio
personalizzato ai visitatori che hanno attivato il blocco degli annunci,
invitandoli ad attivare gli annunci sui propri siti o ad acquistare un pass che
rimuove tutti gli annunci sui siti in questione tramite il nuovo servizio
Google Contributor. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="background: white; font-family: Roboto; font-size: 9.5pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">"Esaminando gli ultimi anni ci siamo resi conto
che l'aumento dei blocchi degli annunci ha inciso negativamente sulle
potenziali entrate di tutte le nostre proprietà, in particolare in Europa.
Funding Choices ci consente di far sapere ai visitatori che hanno attivato il
blocco degli annunci come funziona la nostra attività, nonché di permettere
loro di scegliere se autorizzare gli annunci o dare il proprio contributo nella
nostra newsroom. Ci siamo accorti che le persone in genere sono propense ad
autorizzare gli annunci dopo aver compreso come vengono creati i
contenuti." - </span></i><b><i><span style="background: white; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Marc Boswell, SVP, Sales Operations & Client
Services, Business Insider</span></i></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Funding Choices è disponibile per i publisher che operano in Nord
America, nel Regno Unito, in Germania, Australia e Nuova Zelanda e verrà
implementato in altri paesi entro la fine dell'anno. Invitiamo i publisher a
consultare la nostra nuova <b>guida alle best practice</b> per avere
suggerimenti su come creare il messaggio adatto al proprio pubblico.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span lang="EN-US" style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Supporto degli
standard Better Ads in Chrome</span></b><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">La priorità del team di Chrome è sempre stata offrire un'esperienza di
navigazione sul Web ottimale. Ad esempio, nelle nuove schede non vengono
visualizzati popup perché ritenuti fastidiosi. In collaborazione con Coalition
e altri gruppi del settore, a partire dai primi mesi del 2018 abbiamo
intenzione di non visualizzare più in Chrome gli annunci (inclusi quelli di
proprietà di o pubblicati da Google) sui siti web non conformi agli standard
Better Ads.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="color: #212121; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">"Noi sosteniamo questo approccio. Si tratta di un
passaggio logico per poter trovare un modo per implementare uno standard che
approviamo. È un passo avanti verso la riduzione della percentuale di blocco
degli annunci, che è notevole in Germania. F.A.Z., publisher molto apprezzato,
dà importanza alla qualità e non usa i formati che Coalition for Better Ads ha
identificato come fastidiosi per gli utenti. L'aspetto fondamentale è che
l'utente è alla base di questa iniziativa. I dati su cui è basato lo standard
provengono direttamente dagli utenti e a questi ultimi viene dato maggiore
controllo sulle esperienze con gli annunci." - </span></i><i><span style="color: #212121; font-family: "Arial",sans-serif; font-size: 10.0pt; line-height: 115%; mso-fareast-font-family: Arial;">Thomas<span style="background: white;"> Schultz-Homberg</span></span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span lang="DE" style="background: white; color: #212121; font-family: "Arial",sans-serif; font-size: 10.0pt; line-height: 115%; mso-ansi-language: DE; mso-fareast-font-family: Arial;">Chief Digital
Officer, Frankfurter Allgemeine Zeitung</span></i><span lang="DE" style="mso-ansi-language: DE;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">In futuro</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="background: white; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Pensiamo che questi cambiamenti garantiranno a <i>tutti</i>
gli autori di contenuti, grandi e piccoli, di poter continuare </span><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">a finanziare il proprio lavoro con la
pubblicità online in modo sostenibile.<span style="background: white;"> </span></span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ci auguriamo di poter collaborare con Coalition, che sviluppa linee
guida per consentire al marketplace di supportare gli standard Better Ads<span style="background: white;"> e si impegna a collaborare a stretto contatto con
tutti gli operatori del settore (inclusi gruppi quali IAB, IAB Europe, DCN,
WFA, ANA, publisher, agenzie e inserzionisti di 4A) per implementare questi
cambiamenti in modo appropriato per gli utenti e per il più vasto ecosistema
degli annunci. </span></span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scritto da Sridhar Ramaswamy, Senior Vice President, Ads & Commerce</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-56471996651156248462017-06-13T15:02:00.002+02:002017-06-13T15:02:44.103+02:00Massimizzare le conversioni con Smart Bidding<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #666666; font-family: Roboto; font-size: 10pt; line-height: 115%;">Se il vostro obiettivo è quello di ottenere il maggior
numero di conversioni possibile con il budget per il marketing, può essere
difficile impostare le offerte e gli aggiustamenti appropriati. <i>Come
spendete il budget a disposizione per acquisire altri clienti?</i> Per aiutarvi
a ottenere il massimo dal vostro budget, stiamo introducendo <b>Massimizza
conversioni: una nuova strategia </b></span><a href="https://support.google.com/adwords/answer/7065882" style="font-size: 12pt;"><b><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Smart Bidding</span></b></a><b style="font-size: 12pt;"><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> che imposta automaticamente
l'offerta giusta per ogni asta, consentendovi di ricevere il maggior numero di
conversioni possibile senza superare il budget giornaliero.</span></b></div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ad esempio, se vendete abbigliamento al dettaglio e state
cercando di liquidare rapidamente i modelli della scorsa stagione, Massimizza
conversioni vi aiuta a realizzare il maggior numero di vendite con il budget
esistente tenendo conto nelle offerte di indicatori come gli elenchi per il
remarketing, l'ora del giorno, il browser e il sistema operativo. Smart Bidding
ottimizza le conversioni per ogni asta dell'annuncio utilizzando la tecnologia
di machine learning di Google, nota anche come "</span><a href="https://storage.googleapis.com/support-kms-prod/rxY9B0H5P418PBlDOBl8inexW7RZqWNEOwhu"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">offerte al momento dell'asta</span></a><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">". </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Trex, un'azienda che realizza terrazze di lusso, ha
utilizzato Massimizza conversioni per creare brand awareness e ha assistito a
un aumento del volume di conversioni pari al 73%:</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 6.0pt; mso-padding-alt: 0cm 0cm 0cm 0cm; mso-yfti-tbllook: 1184; width: 468px;">
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<br />
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<i><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">"Volevamo incrementare il
volume di conversioni delle nostre campagne ad alta priorità senza aumentare
i budget. Con la nostra prima campagna di prova abbiamo ottenuto un aumento
del volume di conversioni e del CVR, rispettivamente del 73% e del 59%, oltre
a una diminuzione del CPA pari al 42%, senza modificare la spesa." </span></i><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">- <i>Chris LaRoche, PPC
Lead presso Seer Interactive</i></span><o:p></o:p></div>
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<span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Impostare Massimizza conversioni è semplice. Basta
accedere alla pagina delle impostazioni della campagna, fare clic su "Cambia
strategia di offerta" e selezionare Massimizza conversioni. Potete </span><a href="https://support.google.com/adwords/answer/6318732"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">provare</span></a><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> Massimizza conversioni,
ottenere informazioni e </span><a href="https://support.google.com/adwords/answer/7074566"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">monitorare</span></a><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> le strategie di offerta per
conoscerne il rendimento. </span><o:p></o:p></div>
<br /><div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-5JCFURTVE8A/WT_iYR3C2hI/AAAAAAAASWo/QIQ0d_ipFyQbIy-p0Wbs7cQpyceJcWhAgCLcB/s1600/Schermata%2B2017-06-13%2Balle%2B15.01.35.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="585" data-original-width="1600" height="117" src="https://2.bp.blogspot.com/-5JCFURTVE8A/WT_iYR3C2hI/AAAAAAAASWo/QIQ0d_ipFyQbIy-p0Wbs7cQpyceJcWhAgCLcB/s320/Schermata%2B2017-06-13%2Balle%2B15.01.35.png" width="320" /></a></div>
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<i><span style="color: #666666; font-family: Roboto; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Impostate la strategia di
offerta su "Massimizza conversioni" per ottenere il massimo dal
vostro budget</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scoprite di più su come massimizzare le conversioni con
Smart Bidding nel </span><a href="https://support.google.com/adwords/answer/7381968"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Centro assistenza AdWords</span></a><span style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span lang="EN-US" style="color: #666666; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scritto
da Josh Moser, Product Manager, AdWords</span></i><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></div>
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Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
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</style>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-49607332736996570632017-05-24T11:45:00.004+02:002017-05-24T11:48:13.349+02:00 Attività di marketing semplificate grazie ai nuovi strumenti di produttività<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11pt;">La tecnologia mobile continua a rendere difficile il lavoro dei
professionisti del marketing: i consumatori ricorrono sempre più spesso agli
smartphone per cercare quello di cui hanno bisogno e si aspettano quindi
un'assistenza rapida e agevole. Per aiutarli in questi momenti con annunci più
utili e personalizzati, sono necessari strumenti scalabili e intuitivi che vi
consentano di gestire le attività di marketing in modo più efficace.</span></div>
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<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Questa mattina all'evento <a href="http://adwords.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" target="_blank">Google Marketing Next</a>, abbiamo presentato la nuova generazione di
strumenti per AdWords, DoubleClick e Google Analytics, ognuno dei quali è stato
sviluppato in base al vostro feedback e realizzato per aiutarvi a lavorare nel
modo più produttivo ed efficiente possibile.</span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Ecco un riepilogo degli argomenti trattati.</span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">La nuova esperienza AdWords sarà disponibile per tutti gli
inserzionisti entro la fine dell'anno</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">La </span><a href="https://adwords.google.com/home/how-it-works/new-adwords/index.html"><span style="color: #1155cc; font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">nuova esperienza AdWords</span></a><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;"> segna una vera e propria rivoluzione nel
modo in cui gli inserzionisti visualizzano e gestiscono le proprie campagne da
oltre 15 anni. Il design completamente rinnovato semplifica ancora di più
l'utilizzo di AdWords per consentirvi di raggiungere i vostri obiettivi di
marketing specifici e di ottenere i risultati desiderati. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">All'inizio dell'anno, abbiamo </span><a href="https://adwords.googleblog.com/2017/01/discover-new-adwords-experience_31.html"><span style="color: #1155cc; font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">presentato in anteprima</span></a><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;"> alcune novità relative a strumenti e
funzioni della nuova esperienza AdWords. Una di queste riguarda la nuova pagina
Panoramica che mostra automaticamente informazioni pertinenti sul rendimento
per offrivi la possibilità di intervenire più tempestivamente. </span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Ecco altre novità a cui dare un'occhiata:</span><o:p></o:p></div>
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<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Creazione della campagna</span></b><o:p></o:p></div>
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Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
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<i><span style="font-family: "roboto"; font-size: 9.0pt; line-height: 115%;">Create campagne progettate in base ai
vostri obiettivi di marketing</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Stime di rendimento</span></b><o:p></o:p></div>
<span id="docs-internal-guid-9c4d88e7-39d8-22ff-631e-3f8fb1ce486e"><span style="font-family: "times new roman"; font-size: 12pt; vertical-align: baseline; white-space: pre-wrap;"><img height="303" src="https://lh3.googleusercontent.com/041vqkkQOPUf7TwuX_YQA6hqCnXt6qT2guceTfiz55LlAk3ryEGzHlUtZSFKdbmnuLXOHEQm7X17tHqw7pZdQnAbxjLs5Z9T7K8rDx5tfyxh7PQEUsFfyAbWKnfQrC0AenFBs-7FYjHx0kT6uQ" style="border: none; transform: rotate(0rad);" width="509" /></span></span><br />
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="font-family: "roboto"; font-size: 9.0pt; line-height: 115%;">Esaminate le stime di rendimento per
pianificare le campagne display</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Rapporto sulle pagine di destinazione</span></b><o:p></o:p></div>
<span id="docs-internal-guid-9c4d88e7-39d8-554b-4cca-47c1ec99c7f5"><span style="font-family: "times new roman"; font-size: 12pt; vertical-align: baseline; white-space: pre-wrap;"><img height="348" src="https://lh4.googleusercontent.com/PQxDceeqiRvPdWIJN_LQ6SPQgHWbw41P51EWlknnDf4H0a2FjKKXD5Wb82zWZRacGECuS5vacq1jZLPFM9VURmROLr8nuSmAvfh9Iol1PeVpEMjc_mkrZKZPYVQ-L7VkJBImy3ZrzlbeSHSIaw" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="532" /></span></span><br />
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="font-family: "roboto"; font-size: 9.0pt; line-height: 115%;">Scoprite in che modo le pagine di
destinazione influenzano il rendimento della campagna</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Sin dall'introduzione della nuova esperienza AdWords, alcuni risultati
sono stati sbalorditivi: le pagine vengono caricate molto più velocemente, con
un incremento medio del 20% rispetto al passato. Clienti come iProspect UK
hanno anche segnalato che il design e il layout rinnovati riducono di un
ulteriore 30% il tempo necessario per completare le attività quotidiane. A
partire da oggi, renderemo disponibile la nuova esperienza a milioni di altri
account AdWords e a tutti gli inserzionisti entro la fine dell'anno<span style="background-color: white;">. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Iniziate consultando la nostra </span></span></span><span style="background-color: white;"><a href="https://support.google.com/adwords/answer/7376072?utm_source=inside-adwords&utm_medium=aw-blog-fur&utm_campaign=gmn"><span style="color: #1155cc; font-family: "roboto"; font-size: 11pt; line-height: 115%;">Guida alle
best practice</span></a><span style="font-family: "roboto"; font-size: 11pt; line-height: 115%;">.</span></span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="https://www.blogger.com/null" name="kix.xgwjuwk9n4yz"></a><b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">L'unione fa la forza: integrazione di
Google Optimize e Google Surveys 360 con AdWords</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Continuità e integrazione dovrebbero contraddistinguere i flussi di
lavoro della vostra attività di marketing: dalla gestione dei contenuti multimediali,
all'ottimizzazione del sito e alla raccolta di informazioni sul rendimento. In
questo modo, sarà più semplice applicare quanto appreso da un passaggio
all'altro e intervenire con maggiore tempestività. Grazie alle nuove
integrazioni di </span><a href="https://www.google.com/analytics/optimize/"><span style="color: #1155cc; font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Google Optimize</span></a><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;"> e </span><a href="https://www.google.com/analytics/surveys/#?modal_active=none"><span style="color: #1155cc; font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Google Surveys 360</span></a><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;"> con AdWords, potrete eseguire un test
delle pagine di destinazione e ottenere informazioni sui vostri annunci in modo
più efficiente.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Optimize, disponibile gratuitamente a livello globale per tutti gli
inserzionisti, consente ai professionisti del marketing di testare e
personalizzare le esperienze di navigazione nel sito per migliorare il
rendimento. Grazie all'integrazione di Optimize e AdWords, potrete creare
rapidamente e con facilità nuove versioni delle pagine di destinazione e poi
applicarle a qualsiasi combinazione di campagne, gruppi di annunci e parole
chiave AdWords, senza dover ricorrere a un webmaster o avere conoscenze di
programmazione. Ad esempio, per la campagna estiva di una linea mare, provate
se il rendimento di una pagina di destinazione con l'immagine di alcuni
bagnanti è migliore rispetto a quella che presenta le ultime novità della
vostra collezione di costumi da bagno. Sarà Optimize a stabilire quale variante
è più efficace per la vostra attività e ad aiutarvi a ottenere di più dalle
campagne AdWords.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Con Surveys 360 chiunque può facilmente creare un sondaggio, trovare un
campione di pubblico specifico <span style="background: white;">sul Web</span> e
generare risultati in pochissimi giorni. L'integrazione di Surveys 360 e
AdWords vi permette di scegliere il target dei sondaggi tra i vostri segmenti
di pubblico per aiutarvi a capire perché i consumatori hanno reagito in un
determinato modo alla vostra attività di marketing. Ad esempio, potreste
chiedere ai clienti quale parte dell'annuncio hanno considerato più
interessante oppure lanciare rapidamente un sondaggio per scoprire come hanno
giudicato le pagine di destinazione che avete testato per la campagna estiva
della linea mare, chiedendo ai visitatori del sito cosa li ha colpiti di più
nella pagina.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="https://www.blogger.com/null" name="kix.584wfmwhycww"></a><b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Pianificazione più efficace in DoubleClick
Bid Manager</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">La rivoluzione della pubblicità programmatica si è concentrata sulla
combinazione di dati, machine learning e automazione per migliorare il
rendimento. Tuttavia, pochi di questi vantaggi hanno interessato l'ambito
dedicato alla definizione di un piano media. Per farvi risparmiare tempo e
migliorare il rendimento, la potenza del machine learning verrà estesa alla
pianificazione delle campagne con un nuovo flusso di lavoro in DoubleClick Bid
Manager.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Bid Manager utilizza il machine learning per analizzare le campagne
precedenti e comprendere quale vi ha garantito un buon rendimento in passato.
Grazie a queste informazioni, vi consiglierà lo spazio pubblicitario giusto e
il targeting appropriato per raggiungere il pubblico in base ai vostri
obiettivi di marketing specifici. Il risultato sarà un piano media ottimizzato
ad hoc per la vostra attività che potrete poi perfezionare, approvare e
attivare con un solo clic.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<span id="docs-internal-guid-9c4d88e7-39d8-9777-07a2-0e91fbee0bcc"><span style="font-family: "times new roman"; font-size: 12pt; vertical-align: baseline; white-space: pre-wrap;"><img height="303" src="https://lh4.googleusercontent.com/hBtV2qD1C2CGLKwzB7vh9GzEUtTKEZWULy1j1NN1-hznaN4r5N5L7jKPz1ghIbwYLXoA0YQckVgQwog9zC4o-Jvg9kqXJBFnRHA_9H2TwA6nUkxtNsyTQ2VKcDQmTPZ-6355h6qkKSLiJLSZVQ" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="557" /></span></span><br />
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<i><span style="font-family: "roboto"; font-size: 9.0pt; line-height: 115%;">Nuovo flusso di lavoro in DoubleClick Bid
Manager</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br />
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<i><span style="font-family: "roboto"; font-size: 11pt; line-height: 16.8667px;"><br class="Apple-interchange-newline" /></span></i>
<blockquote class="tr_bq">
<i><span style="font-family: "roboto"; font-size: 11pt; line-height: 16.8667px;"><br /></span></i><i><span style="font-family: "roboto"; font-size: 11pt; line-height: 16.8667px;">"La possibilità di pianificare in DoubleClick Bid Manager ci aiuta a individuare lo spazio pubblicitario giusto e le strategie più efficaci nel giro di pochi secondi. Ora possiamo dedicare ancora più tempo a comprendere il nostro pubblico e non a decidere come dovremmo raggiungerlo."</span></i><br /><b><span style="color: #222222; font-family: "roboto"; font-size: 11pt; line-height: 16.8667px;">Louise Lévesque, Vice-President, Marketing & Sponsorship, National Bank of Canada</span></b></blockquote>
<br />
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 18.4px;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 18.4px;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="https://www.blogger.com/null" name="kix.oh0sfa46du9d"></a><b><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Unique Reach ora disponibile per le
campagne display AdWords e DoubleClick</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Una volta pubblicati gli annunci, vorrete sapere quante persone li
stanno visualizzando. Oggi, copertura e frequenza sono metriche fondamentali
per misurare l'impatto prodotto dalle campagne display e video. Allo stesso
tempo, dovete essere consapevoli di quante volte entrate in contatto con un
singolo utente per evitare di sovraccaricarlo. Attualmente, il 30% delle
persone utilizza almeno 5 dispositivi.</span><a href="https://www.blogger.com/null" name="_ftnref1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftn1"><span style="color: #0000ee; font-size: 11.0pt; line-height: 115%;">[1]</span></a><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;"> Ciò significa che, se raggiungete un
visitatore per tre volte su ciascuno schermo, molto probabilmente finirete per
mostrargli quindici annunci: un numero davvero esagerato.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="https://adwords.googleblog.com/2017/03/attention-please-supporting-ad-industry.html"><span style="color: #1155cc; font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Abbiamo lanciato Unique Reach
per YouTube in AdWords</span></a><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;"> all'inizio di quest'anno e intendiamo estenderne presto la
disponibilità alle campagne display in AdWords. Prevediamo di introdurre Unique
Reach anche in DoubleClick per tutti gli annunci video e display,
indipendentemente dalla piattaforma su cui vengono pubblicati. Unique Reach vi
consente di misurare il numero di utenti unici e il numero medio di impressioni
per utente ottenute dagli annunci video e display. Le metriche vengono
deduplicate su vari dispositivi, campagne, spazi pubblicitari e formati in modo
che possiate scoprire quante persone avete raggiunto e con quale frequenza.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Non vediamo l'ora di farvi provare questi nuovi strumenti per conoscere
la vostra opinione e aiutarvi a lavorare in modo più rapido ed efficace. Per
rivedere tutte le ultime novità presentate all'evento Google Marketing Next,
guardate l'intervento di apertura qui <span style="color: red;">[link]</span>. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Al prossimo anno.</span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="font-family: "roboto"; font-size: 11.0pt; line-height: 115%;">Scritto da Paul Muret, Vice President, Display, Video and Analytics</span></i><o:p></o:p></div>
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<br /></div>
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<a href="https://www.blogger.com/null" name="_ftn1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftnref1"><span style="color: #0000ee;">[1]</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> <span style="color: #333333;">Google/TNS,
Connected Consumer Survey, popolazione degli Stati Uniti maggiorenne, n. =
1000, 1° trimestre 2016</span></span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-85995435229444807672017-05-24T11:40:00.002+02:002017-05-24T11:40:11.395+02:00La velocità delle pagine AMP applicata agli annunci della rete di ricerca e display<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Roboto; font-size: 11pt; white-space: pre-wrap;">Per ottenere risultati soddisfacenti con i dispositivi mobili, è necessario cominciare nel modo giusto. Gli utenti scelgono i brand in grado di soddisfare perfettamente e immediatamente le loro esigenze. In altre parole, poco importa che il sito sia accattivante: se i tempi di caricamento sono lunghi, gli utenti lo abbandoneranno e voi avrete perso un'opportunità. </span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-Pq1nNnai3Vs/WSVUqA0pP1I/AAAAAAAASFM/TVHVSLH83uY4P1anWPel1IQDbatyKz3BQCLcB/s1600/it_AdWords_739879_GMN%2BBlog%2BAMP%2Bstats_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1094" data-original-width="1600" height="218" src="https://1.bp.blogspot.com/-Pq1nNnai3Vs/WSVUqA0pP1I/AAAAAAAASFM/TVHVSLH83uY4P1anWPel1IQDbatyKz3BQCLcB/s320/it_AdWords_739879_GMN%2BBlog%2BAMP%2Bstats_1.jpg" width="320" /></a></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Il progetto open source Accelerated Mobile Pages (AMP) è stato lanciato 18 mesi fa per poter offrire agli utenti esperienze migliori con il Web. Da allora, abbiamo esteso l'uso delle pagine AMP a caricamento rapido su Ricerca Google, iniziando dalle gallerie in prima pagina </span><a href="https://blog.google/products/search/amping-up-in-mobile-search/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">fino ad arrivare ai risultati di ricerca organici</span></a><span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggi introduciamo due nuovi modi per sfruttare la velocità delle pagine AMP con l'obiettivo di migliorare il rendimento degli annunci pubblicitari. Innanzitutto, stiamo lanciando una nuova versione Beta di AdWords che consente di utilizzare le pagine AMP a caricamento rapido come pagine di destinazione per gli annunci della rete di ricerca. Stiamo poi aumentando la velocità di pubblicazione degli annunci nella Rete Display di Google con l'aiuto della stessa tecnologia che rende così rapido il caricamento delle pagine AMP.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Migliorare il ROI della campagna con pagine di destinazione AMP incredibilmente veloci</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Abbiamo già detto che il tempo medio di caricamento di una pagina AMP in Ricerca Google è inferiore a un secondo. Nel caso in cui questo non fosse già sufficiente, la settimana scorsa abbiamo annunciato che la velocità di queste pagine ora è raddoppiata. Non stupisce che il formato AMP sia stato così ampiamente utilizzato: sono state pubblicate più di due miliardi di pagine AMP da 900.000 domini. Inserzionisti quali Johnson & Johnson, Toll Brothers e eBay hanno già assistito a un maggiore coinvolgimento con il loro brand da quando i risultati di ricerca organici indirizzano gli utenti verso pagine AMP.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La nuova versione Beta di AdWords consente alle campagne nella rete di ricerca di avere lo stesso rendimento delle pagine per dispositivi mobili più rapide. Ora, quando gli inserzionisti collegano i loro annunci della rete di ricerca alle pagine di destinazione AMP, i consumatori riscontrano su Ricerca Google la stessa velocità delle pagine web per dispositivi mobili che si aspettano da AMP. Per partecipare alla versione Beta, occorre registrarsi qui. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: #333333; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"</span><span style="background-color: white; color: black; font-family: Roboto; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Siamo consapevoli dell'importanza della velocità quando si tratta di pubblicare campagne pubblicitarie efficaci. Ecco perché siamo davvero lieti di implementare la velocità delle pagine AMP nelle campagne a pagamento AdWords", </span><span style="background-color: white; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dichiara Aaron Cocks, responsabile dell'ottimizzazione del marketing online presso Toll Brothers</span><span style="background-color: white; color: black; font-family: Roboto; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: #333333; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"</span><span style="background-color: white; color: #333333; font-family: Roboto; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">J</span><span style="background-color: white; color: #333333; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ohnson</span><span style="background-color: white; color: black; font-family: Roboto; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> & Johnson ha registrato risultati incredibili durante il test di AMP con le nostre pagine di informazioni sui prodotti. Nel caso di pagine specifiche, abbiamo notato che la velocità è aumentata di 10 volte e il tasso di coinvolgimento del 20%. J&J desidera ampliare l'implementazione delle pagine AMP</span><span style="background-color: white; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">", dichiara Paul Ortmayer, Senior Manager di Digital Analytics presso Johnson & Johnson</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/xWXS3LjjqPg/0.jpg" src="https://www.youtube.com/embed/xWXS3LjjqPg?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La tecnologia di AMP applicata agli annunci display</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Quando gli annunci vengono caricati rapidamente, è più probabile che gli utenti li guardino. Ciò significa che i budget per i media vengono sfruttati meglio e che le strategie di comunicazione realizzano appieno il loro potenziale. Inoltre, gli annunci a caricamento rapido offrono un'esperienza migliore agli utenti. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per migliorare e velocizzare l'esperienza pubblicitaria sul Web, l'anno scorso è stato lanciato </span><a href="https://www.ampproject.org/learn/who-uses-amp/amp-ads/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">The AMP Ads Initiative</span></a><span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> nell'ambito del progetto AMP. Questa iniziativa permette di applicare la tecnologia delle pagine AMP a rapido caricamento agli annunci. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggi, un numero significativo di annunci pubblicati sulle pagine AMP della Rete Display di Google viene convertito automaticamente e pubblicato nel nuovo formato dell'annuncio AMP. Questi annunci hanno una velocità di caricamento di due volte e mezzo superiore a quella degli annunci standard, anche se da un punto di vista estetico sono uguali. Infine, in questo modo vi accerterete che i vostri messaggi vengano effettivamente visualizzati dal pubblico di destinazione desiderato e che l'esperienza degli utenti con il vostro brand sia positiva.</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/1KTeCJtpo4Q/0.jpg" src="https://www.youtube.com/embed/1KTeCJtpo4Q?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La velocità conta. Per soddisfare le esigenze dei clienti, oggi è necessario essere veloci. La velocità e il rendimento delle pagine AMP vi aiuteranno a creare campagne più efficaci in grado di soddisfare le aspettative in rapido cambiamento dei consumatori. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #263238; font-family: Roboto; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scritto da Jerry Dischler, Vice President Product Management</span></div>
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<a href="https://docs.google.com/document/d/1wMA3rfcITsvry8W9VZq6F7GfLbnGPaOwcqeBNKilLIM/edit#heading=h.gjdgxs" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">[1]</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> "The Need for Mobile Speed", DoubleClick, settembre 2016</span></div>
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<a href="https://docs.google.com/document/d/1wMA3rfcITsvry8W9VZq6F7GfLbnGPaOwcqeBNKilLIM/edit#heading=h.30j0zll" style="text-decoration: none;"><span style="background-color: transparent; color: #0000ee; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">[2]</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> "State of Online Retail Performance", Akamai, aprile 2017</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-59194668630900543782017-05-24T11:32:00.001+02:002017-05-24T11:36:11.650+02:00Innovare annunci e funzioni di analisi con il machine learning<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 11pt; font-weight: 700; white-space: pre-wrap;">Innovare annunci e funzioni di analisi con il machine learning</span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Buongiorno San Francisco! Mentre la città si sveglia, il mio team ed io ci stiamo preparando ad accogliere più di mille professionisti del marketing provenienti da tutto il mondo a </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Marketing Next</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, l'evento annuale durante il quale sveleremo le ultime innovazioni riguardanti annunci, funzioni di analisi e DoubleClick. </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Uno degli argomenti principali di oggi sarà il machine learning. Questa tecnologia è fondamentale per analizzare innumerevoli indicatori in tempo reale e raggiungere i consumatori con annunci più utili nei momenti giusti; è inoltre indispensabile per seguire i percorsi dei consumatori, che oggi si compiono su molteplici dispositivi e canali sia nel mondo digitale che in quello fisico.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per i professionisti del marketing si tratta di una tendenza crescente e importante che continuerà a determinare le strategie per il successo nel futuro.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La seguente è una rapida carrellata degli annunci che farò durante l'evento, ma ve ne sono molti altri che sono impaziente di condividere con voi. </span><a href="http://adwords.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Sintonizzatevi alle ore 9:00 PT/12:00 ET</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Benvenuto Google Attribution, addio ultimo clic</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggi presenteremo Google Attribution, un nuovo strumento concepito per rispondere alla domanda che tormenta da sempre i professionisti del marketing: le mie iniziative funzionano? Per la prima volta, grazie a Google Attribution, ogni professionista del marketing potrà misurare l'efficacia delle sue iniziative sui vari dispositivi e canali da un unico punto centrale e senza costi aggiuntivi.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggigiorno i percorsi degli utenti sono così complessi che un'attività può avere con la stessa persona molteplici interazioni (attraverso la pubblicità display, i video, la rete di ricerca, i social, il sito web o un'app) e queste possono aver luogo su diversi dispositivi, cosa che ne rende la misurazione ancora più ardua.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I professionisti del marketing cercano da anni un sistema di attribuzione affidabile, ma le soluzioni esistenti non soddisfano perché, per la maggior parte:</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">●</span><span style="background-color: transparent; color: black; font-family: "times new roman"; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sono difficili da configurare </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">●</span><span style="background-color: transparent; color: black; font-family: "times new roman"; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Non riescono a seguire i percorsi dei consumatori quando questi passano da un dispositivo all'altro</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">●</span><span style="background-color: transparent; color: black; font-family: "times new roman"; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Non sono integrate con gli strumenti pubblicitari, il che rende difficile intervenire</span></div>
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<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Di conseguenza, molti professionisti del marketing restano ancorati all'attribuzione basata sull'ultimo clic, che però non tiene conto dell'impatto della maggior parte dei touchpoint di marketing. Google Attribution aiuta a comprendere la sinergia tra le varie iniziative di marketing e fornisce informazioni utili a migliorarla. </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ecco come funziona:</span></div>
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<a href="https://1.bp.blogspot.com/-wGArAGYTQw8/WSVTz_6Fj8I/AAAAAAAASFA/FrRs1tzd550I9mzQFDhKCa57OYtWCCyxwCLcB/s1600/AdWords_739877_GMN%2BAttribution%2BDiagram_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1094" data-original-width="1600" height="272" src="https://1.bp.blogspot.com/-wGArAGYTQw8/WSVTz_6Fj8I/AAAAAAAASFA/FrRs1tzd550I9mzQFDhKCa57OYtWCCyxwCLcB/s400/AdWords_739877_GMN%2BAttribution%2BDiagram_2.jpg" width="400" /></a></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Grazie all'integrazione con AdWords, Google Analytics e DoubleClick Search, è facile riunire i dati di tutti i canali di marketing e ottenere così una visione completa del rendimento delle iniziative. </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Attribution agevola anche il passaggio all'</span><a href="https://support.google.com/adwords/answer/6394265" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">attribuzione basata sui dati</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, che</span><span style="background-color: whitesmoke; color: #333333; font-family: "arial"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">si avvale della tecnologia di machine learning per stabilire quanto credito assegnare a ciascuna fase del percorso del consumatore dal suo primo contatto con il brand negli stadi iniziali della ricerca fino all'ultimo clic prima dell'acquisto. Analizza gli schemi di conversione specifici dell'account confrontando i percorsi dei clienti che effettuano la conversione con quelli di coloro che non lo fanno, fornendo così risultati che rappresentano effettivamente l'attività specifica</span><span style="background-color: whitesmoke; color: #333333; font-family: "arial"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="background-color: transparent; color: #333333; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Infine, Google Attribution consente di intervenire rapidamente per ottimizzare gli annunci perché è integrato con strumenti come AdWords e DoubleClick Search. I risultati possono essere immediatamente utilizzati per generare rapporti, aggiornare le offerte o trasferire i budget da un canale all'altro.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Nella realtà di oggi, caratterizzata da una molteplicità di dispositivi, la misurazione su tutti canali e un'attribuzione precisa è indispensabile per fornire a HelloFresh una visione a 360º dei percorsi dei clienti e dunque dati precisi sulla base dei quali prendere le decisioni più opportune".</span></div>
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<span style="background-color: white; color: blue; font-family: "arial"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">-</span><span style="background-color: transparent; color: black; font-family: "times new roman"; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Karl Villanueva, Direttore di Paid Search & Display</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Attribution è ora nella fase beta e sarà reso disponibile ad altri inserzionisti nel corso dei prossimi mesi. </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le innovazioni per la promozione di attività locali su dispositivi mobili portano più consumatori nei negozi</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I dispositivi mobili stanno abbattendo le barriere tra mondo digitale e mondo fisico. Benché la maggior parte degli acquisti avvenga ancora in negozio, le persone utilizzano sempre più i loro smartphone per fare ricerche preventive, soprattutto su Google.com e Google Maps. </span></div>
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<a href="https://3.bp.blogspot.com/-UJquAqaZOpY/WSVUBSGqR7I/AAAAAAAASFE/4mdyVI_WZ2wJ-a8NSpb9Zsh0rEJeImFkwCLcB/s1600/AdWords_739877_GMN%2BBlog%2B1%2BStats_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1094" data-original-width="1600" height="272" src="https://3.bp.blogspot.com/-UJquAqaZOpY/WSVUBSGqR7I/AAAAAAAASFE/4mdyVI_WZ2wJ-a8NSpb9Zsh0rEJeImFkwCLcB/s400/AdWords_739877_GMN%2BBlog%2B1%2BStats_2.jpg" width="400" /></a></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per aiutare i consumatori a decidere dove dirigersi, i professionisti del marketing si avvalgono di innovazioni come </span><a href="https://adwords.googleblog.com/2016/12/engage-holiday-shoppers-with-promoted-places-in-Google-Maps.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Promoted Places</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> e gli </span><a href="https://support.google.com/merchants/answer/3057972" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">annunci di prodotti disponibili localmente</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> per evidenziare le offerte speciali e i prodotti reperibili nei negozi di zona. Ora, con le </span><a href="https://support.google.com/adwords/answer/2404182" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">estensioni di località</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, è anche possibile aiutare i clienti a trovare un negozio direttamente da un annuncio video di YouTube.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Abbiamo introdotto strumenti di </span><a href="https://support.google.com/adwords/answer/6100636" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">misurazione delle visite in negozio</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> nel 2014 per aiutare i professionisti del marketing a ottenere più informazioni rispetto al percorso del consumatore che ha inizio online e termina con l'acquisto in negozio. In meno di tre anni, gli inserzionisti hanno misurato globalmente 5 miliardi di visite in negozio utilizzando AdWords. </span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Solo Google dispone di una </span><a href="https://adwords.googleblog.com/2017/03/new-measurement-innovations-unlock-more.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">tecnologia di machine learning e di mappatura</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> così avanzata da misurare accuratamente le visite in negozio su vasta scala e utilizzare queste informazioni per fornire annunci locali più pertinenti. La recente adozione di modelli di deep learning ci consente di sfruttare set di dati più vasti e misurare con una maggior fiducia anche le visite in negozio in scenari difficili, ad esempio quelle in negozi situati in centri commerciali o in città come Tokyo o San Paolo del Brasile dove vi è un'alta concentrazione di punti vendita gli uni accanto agli altri.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La misurazione delle visite in negozio è già disponibile per le campagne nella rete di ricerca, Shopping e display e presto lo sarà anche per le campagne TrueView di YouTube per misurare l'impatto degli annunci video sul traffico di clienti nei negozi. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tuttavia, misurare le visite in negozio è solo uno degli aspetti da considerare. Occorre anche comprendere in che modo gli annunci online generano vendite per l'attività, o meglio, se generano effettivamente vendite. Nei prossimi mesi introdurremo la</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">misurazione delle vendite in negozio</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> a livello di dispositivo e di campagna, che consente di misurare, oltre alle visite in negozio imputabili agli annunci della rete di ricerca e Shopping, anche le entrate del negozio. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I negozianti che raccolgono gli indirizzi email dei clienti nel punto vendita nell'ambito di un programma fedeltà possono importare le transazioni in negozio direttamente in AdWords da sé o attraverso un fornitore di servizi dati terzo. Anche chi non ha un programma fedeltà molto articolato può comunque misurare le vendite in negozio avvalendosi dei partner di Google, </span><span style="background-color: transparent; color: #212121; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">che raccolgono dati su circa il 70% delle transazioni con carta di credito e di debito negli Stati Uniti</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Non sono necessarie né laboriose attività di configurazione, né costose integrazioni e non occorre neppure condividere i dati dei clienti. Una volta che la funzionalità è attivata, possiamo generare automaticamente rapporti sulle vendite in negozio in AdWords.</span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Entrambe le soluzioni mettono in relazione le transazioni con gli annunci Google in modo sicuro e rispettoso della privacy: per proteggere le informazioni sui clienti, i dati dei rapporti sono riportati solo in forma aggregata e anonima. </span></div>
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<img height="51" src="https://lh6.googleusercontent.com/LiHtZq0hqyVD5RY9w0SH1xXxf2HlIWWx8Bfp1MIb5WkZJTNKrlwdyh-q7oKtR9TaKJrTbdTrB6CvQsUpBDAjawW67GOwT8WUpexoE5P7GbKRCzobFLpwA45EGGg0ZefatUUS7eHKD5tj4upCdA" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="153" /></div>
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<a href="https://www.virginholidays.co.uk/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Virgin Holidays</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> ha scoperto che, includendo nelle analisi anche i dati delle vendite in negozio, i profitti delle sue campagne nella rete di ricerca risultavano doppi rispetto a quelli riferiti ai soli KPI online. Inoltre, un cliente che acquista in negozio dopo aver fatto clic su un annuncio nella rete di ricerca è tre volte più redditizio di una conversione online. Afferma James Libor, Performance Marketing and Technology Manager: "</span><span style="background-color: white; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La misurazione delle vendite in negozio ci offre una visione più accurata dell'impatto che il nostro investimento in digitale ha sui risultati del punto vendita, soprattutto in relazione ai dispositivi mobili. Ciò ci ha permesso di investire di più nella rete di ricerca per sostenere meglio questa parte fondamentale del percorso dei consumatori".</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Informazioni sul pubblico più dettagliate e utili per gli annunci della rete di ricerca grazie al machine learning</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le persone spesso effettuano una ricerca con l'intenzione di acquistare. Pertanto stiamo introducendo i</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://support.google.com/adwords/answer/2497941" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">segmenti di pubblico in-market</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in Ricerca Google</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> per aiutare gli inserzionisti a raggiungere gli utenti che sono pronti ad acquistare i prodotti e servizi da loro offerti. Un concessionario, ad esempio, può espandere la sua copertura agli utenti che hanno già effettuato ricerche come "SUV con i migliori consumi" o "SUV spaziosi". L'opzione dei segmenti di pubblico in-market sfrutta le capacità del machine learning per comprendere meglio l'intenzione di acquisto degli utenti. Analizza miliardi di query di ricerca e le attività su milioni di siti web per comprendere quando le persone sono prossime all'acquisto e mostrare quindi gli annunci che sono più pertinenti e interessanti per loro.</span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Questo è un momento importante per i professionisti del marketing: la combinazione di dispositivi mobili, dati e machine learning aprirà nuove opportunità e io sono entusiasta di intraprendere questo viaggio con tutti voi. </span></div>
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<a href="http://adwords.googleblog.com/2017/05/GoogleMarketingNext-LiveStream.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Vi aspettiamo alle 9:00 PT/12:00 ET</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> per assistere all'intero discorso di apertura a Google Marketing Next e scoprire tutte le altre innovazioni riguardanti annunci, piattaforme e funzioni di analisi che intendiamo annunciare.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scritto da Sridhar Ramaswamy, Senior Vice President, Ads and Commerce</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-69906751287747543892017-05-19T11:12:00.003+02:002017-05-19T11:12:41.372+02:00 Google I/O: nuovi modi per mettere l'utente al centro di app e pagamenti<div class="MsoNormal" style="line-height: 115%;">
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span><span style="font-family: Roboto; font-size: 10pt;">L'I/O è un momento magico per Google. Ogni anno, migliaia di
sviluppatori vengono ospitati da Google per condividere idee su nuovi prodotti
e aggiornarsi sulle ultime novità in campo informatico.</span></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Il convegno si tiene in un momento particolarmente stimolante per la
community degli sviluppatori. Oggi più che mai, infatti, i consumatori hanno
tantissime possibilità di scelta quando devono decidere dove acquistare, cosa
guardare, con quali giochi divertirsi e come comunicare con gli amici e i
familiari. Il vostro prodotto, quindi, deve distinguersi dagli altri e voi
avete bisogno di strumenti per far crescere l'attività, assicurando al contempo
la soddisfazione degli utenti.</span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Noi riteniamo di potervi aiutare a raggiungere questi obiettivi. </span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Questo pomeriggio, io e il mio team vi parleremo di tre innovazioni per
gli sviluppatori, che semplificano il pagamento dei servizi da parte degli
utenti, aiutano a creare attività redditizie e favoriscono l'espansione della
clientela. Il live streaming è disponibile </span><span style="background-color: white;"><a href="https://events.google.com/io/schedule/?section=may-17&sid=a2cb8c5b-7660-4787-80bd-5c87cd62b739"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1155cc; font-family: Roboto; font-size: 10pt; line-height: 115%;">qui</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">.</span></span><o:p></o:p></div>
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<b><span style="font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Consentire agli
utenti di pagare con Google</span></b><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">A partire da oggi, la nostra suite di soluzioni di pagamento si amplia.
L'API di Google Payments consente a commercianti e sviluppatori di accelerare
le conversioni al momento del checkout, offrendo agli utenti un modo pratico di
pagare con carte di debito e di credito salvate nel loro account Google. Gli
utenti avranno a disposizione diverse opzioni di pagamento con Google:</span><span style="font-size: 10.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">una carta di credito o di debito precedentemente salvata tramite
Android Pay, una carta di pagamento utilizzata per effettuare transazioni su
Play Store o una forma di pagamento memorizzata mediante Chrome. Inoltre,
ovunque si trovino, potranno utilizzare queste opzioni di pagamento salvate in
app e siti per dispositivi mobili di terze parti e su Assistente Google.</span><o:p></o:p></div>
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<a href="https://2.bp.blogspot.com/-ScjqQw00xeQ/WR62pzX7l5I/AAAAAAAAR9Y/dIyTYhopMesAUQL9PhqGiKQDVhK5FkTdgCLcB/s1600/Schermata%2B2017-05-19%2Balle%2B10.10.13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-ScjqQw00xeQ/WR62pzX7l5I/AAAAAAAAR9Y/dIyTYhopMesAUQL9PhqGiKQDVhK5FkTdgCLcB/s320/Schermata%2B2017-05-19%2Balle%2B10.10.13.png" width="234" /></a></div>
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<i><span style="color: #9900ff; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span></i><i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Un pagamento a Panera Bread su Assistente
Google</span></i><br />
<span style="color: #9900ff; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Per gli utenti, questo si traduce in un checkout più rapido. Ora non
dovranno più perdersi una promozione perché sono sull'autobus e non vogliono
tirare fuori la carta di credito in pubblico, né rinunciare a una svendita che
termina a mezzanotte perché sono già a letto e non hanno la carta di credito a
portata di mano. Potranno risparmiare tempo ed evitare problemi utilizzando
carte di credito e di debito salvate nel loro account Google in ogni app o sito
che supporti il pagamento con Google. </span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Per gli sviluppatori, questa API è un'innovazione significativa:
accelerando la procedura di checkout, può generare più conversioni, aumentare
le vendite e ridurre il numero di carrelli abbandonati, il tutto con una
semplice integrazione. Ulteriori informazioni sull'API di Google Payments sono
disponibili </span><a href="https://www.google.com/payments/commercesolutions/?utm_source=payments&utm_medium=blog&utm_campaign=io2017pay"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">qui</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">.</span><o:p></o:p></div>
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<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">App più redditizie
con il nuovissimo AdMob</span></b><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Roboto; font-size: 10.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Nel corso della giornata le persone usano
spesso i loro dispositivi mobili per fare acquisti, comunicare e divertirsi. Gli
sviluppatori hanno a disposizione due modi per monetizzare: gli acquisti in-app
e gli annunci.</span><o:p></o:p></div>
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<div class="MsoNormal">
<span style="font-family: Roboto; font-size: 10.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">AdMob è stato concepito per supportare
l'ecosistema delle app. Con oltre un milione di app per iOS e Android, <b>AdMob
ha portato nelle tasche degli sviluppatori più di 3,5 miliardi di dollari</b>.
Ma possiamo aiutarvi a ottenere risultati ancora migliori. </span><o:p></o:p></div>
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<br /></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Oggi presentiamo una versione completamente rinnovata di </span><a href="https://google.com/admob/announcements"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #1155cc; font-family: Roboto; font-size: 10pt; line-height: 115%;">AdMob</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><span style="background-color: white;">.</span> Riprogettato da zero, AdMob è ora più facile da
utilizzare e fornisce informazioni più dettagliate sulle esperienze in-app
degli utenti.</span><o:p></o:p></div>
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<b><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Più facile da usare</span></b><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">: abbiamo applicato i principi di </span><a href="https://material.io/"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">material design</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> a tutti gli aspetti di AdMob per assicurare intuitività e semplicità
d'uso a tutta la piattaforma, sia su desktop che su dispositivi mobili.
Otterrete più risultati in meno tempo: potete vedere di seguito quanto sia
semplice selezionare un'app da monitorare, controllare le sue metriche chiave e
intervenire rapidamente per ottimizzarne il rendimento.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: 36.0pt;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-w1-AakzQiuw/WR62uVi342I/AAAAAAAAR9c/WoBnBpBLl-MMnxHDRbZVJR9gR5NL8aZwACLcB/s1600/Schermata%2B2017-05-19%2Balle%2B10.10.20.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="245" src="https://1.bp.blogspot.com/-w1-AakzQiuw/WR62uVi342I/AAAAAAAAR9c/WoBnBpBLl-MMnxHDRbZVJR9gR5NL8aZwACLcB/s320/Schermata%2B2017-05-19%2Balle%2B10.10.20.png" width="320" /></a></div>
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<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">La nuova esperienza AdMob</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: 36.0pt;">
<b><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Informazioni più dettagliate:</span></b><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> nella nuova versione di AdMob abbiamo
anche integrato Google Analytics per Firebase, che consente di accedere
rapidamente alle metriche più significative dell'attività. </span><a href="https://support-content-draft.corp.google.com/firebase/answer/6387949"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Collegando</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> i vostri account AdMob e Firebase, potete
accedere a dati dettagliati sulle entrate pubblicitarie e anche sugli utenti,
come il tempo trascorso nell'app e gli acquisti in-app, da un'unica posizione.</span><o:p></o:p></div>
<div class="MsoNormal" style="border: none; line-height: 115%; margin-left: 36.0pt; mso-padding-alt: 0cm 0cm 0cm 31.0pt;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-h3-IkJCNOgI/WR622cG6ZNI/AAAAAAAAR9g/3PbqWu-iDPYVOhJitnB5AikILApQXc69gCLcB/s1600/Schermata%2B2017-05-19%2Balle%2B10.10.26.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-h3-IkJCNOgI/WR622cG6ZNI/AAAAAAAAR9g/3PbqWu-iDPYVOhJitnB5AikILApQXc69gCLcB/s320/Schermata%2B2017-05-19%2Balle%2B10.10.26.png" width="306" /></a></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="color: #9900ff; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span></i></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Dashboard
di Google Analytics per Firebase in AdMob</span></i><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Trovare nuovi
utenti con le campagne universali per app</span></b><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Guadagnare con le app non è tutto. Occorre anche pensare a come
espandere la clientela. </span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Le innovazioni di Google per le app hanno prodotto oltre 5 miliardi di installazioni
dagli annunci; ora stiamo aiutando gli sviluppatori a ottenere oltre 3 miliardi
di eventi in-app al trimestre</span></b><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, ad esempio l'aggiunta di un articolo al carrello o il passaggio al
terzo livello di un gioco. Gli sviluppatori si sono affidati alle </span><a href="https://support.google.com/adwords/answer/6247380?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">campagne universali per app</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> come soluzione unificata per raggiungere
una copertura su vasta scala e massimizzare le installazioni di app sulle
principali proprietà di Google: Google Play, Ricerca, YouTube, Gmail e la Rete
Display. Le campagne universali per app si avvalgono della tecnologia di
machine learning di Google per valutare numerosi indicatori in tempo reale e
perfezionare ciascun annuncio ai fini di raggiungere gli utenti più
interessati. Continuiamo a investire nelle campagne universali per app,
apportandovi diverse innovazioni per rendere la promozione delle app ancora più
efficace.</span><o:p></o:p></div>
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<br /></div>
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<b><span style="color: blue; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Posizionamenti delle campagne
universali per app in Google Play per coinvolgere gli utenti nei momenti di
scoperta</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: 36.0pt;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Con Google Play ormai disponibile in oltre
190 paesi in tutto il mondo, Android raggiunge ogni mese oltre 2 miliardi di
dispositivi attivi. Gli utenti vanno su Google Play per trovare nuovi giochi e
app, non solo per cercare le applicazioni da provare, ma anche per ricevere
consigli sulle ultime novità.</span><o:p></o:p></div>
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<br /></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Per aiutare questi utenti a scoprire più
app, stiamo introducendo <b>nuovi posizionamenti degli annunci nella home page
e nelle schede delle app su Google Play Store</b>. Questi nuovi posizionamenti,
disponibili esclusivamente mediante le campagne universali per app, consentono
di raggiungere gli utenti mentre esplorano il sito alla ricerca di nuove app.</span><o:p></o:p></div>
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<br /></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-p-SjCNEknWU/WR62-DGQiPI/AAAAAAAAR9k/Xdhb_efi6DALV3uq2SuUL2ULK7wkXaTlgCLcB/s1600/Schermata%2B2017-05-19%2Balle%2B10.10.34.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-p-SjCNEknWU/WR62-DGQiPI/AAAAAAAAR9k/Xdhb_efi6DALV3uq2SuUL2ULK7wkXaTlgCLcB/s320/Schermata%2B2017-05-19%2Balle%2B10.10.34.png" width="238" /></a></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Nuovi posizionamenti degli annunci per raggiungere
gli utenti che consultano Google Play</span></i><o:p></o:p></div>
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<br /></div>
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<b><span style="color: blue; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Nuove opzioni di offerta nelle
campagne universali per app per individuare altri utenti di valore</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: 36.0pt;">
<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Per ogni attività, alcuni utenti sono più
preziosi di altri, come i giocatori che superano i livelli di un gioco o i
viaggiatori regolari che prenotano diversi voli al mese. Ecco perché stiamo
ampliando le </span><a href="https://support.google.com/adwords/answer/7065882"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">strategie Smart Bidding</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> nelle campagne universali per app allo
scopo di aiutarvi ad acquisire più utenti di valore. <span style="background: white;">Con Smart Bidding, è possibile</span> adattare le offerte agli obiettivi
specifici dell'attività: costo per acquisizione target <span style="background: white;">(tCPA) o ritorno sulla spesa pubblicitaria target (tROAS). </span></span><span style="font-size: 11.0pt; line-height: 115%;">Le </span><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">campagne universali per app individuano gli utenti
adatti in base agli obiettivi: <b>le installazioni, gli eventi e,
prossimamente, anche il valore</b>. Questo aggiornamento sarà disponibile per
gli sviluppatori iOS e Android e per gli inserzionisti nei prossimi mesi.
</span><o:p></o:p></div>
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<b><span style="color: blue; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">App Attribution Partners, un
nuovo programma di misurazione</span></b><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Molti sviluppatori si affidano a terze
parti per misurare l'impatto degli annunci e ottenere informazioni preziose su
come gli utenti interagiscono con le loro app. Per aiutarvi a prendere
decisioni in modo più rapido e fluido sulla base di queste informazioni,
introdurremo </span><a href="http://google.com/adwords/appcampaigns/attribution"><span style="color: #1155cc; font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">App Attribution Partners</span></a><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, un nuovo programma concepito per
integrare direttamente in AdWords i dati di sette aziende internazionali.</span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Diamo il benvenuto ad adjust, Adways,
AppsFlyer, Apsalar, CyberZ, Kochava e TUNE: siamo entusiasti di averli con noi!</span><o:p></o:p></div>
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<br /></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Grazie all'integrazione di AdWords con
questi partner, potete disporre di dati coerenti, affidabili e più granulari
per le metriche delle app, riuscendo così a intervenire in tutta sicurezza e a
mantenere sotto controllo il rendimento dell'attività.</span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Man mano che i consumatori trascorrono sempre più tempo online, diventa
quanto mai importante per voi sviluppatori creare esperienze incentrate sugli
utenti in tutto ciò che fate, dalle app che progettate alle esperienze che
offrite fino ai modi in cui semplificate le transazioni. Sappiamo che non è
sempre facile, per questo siamo qui per aiutarvi. E non vediamo l'ora di
continuare questo percorso con voi.</span><o:p></o:p></div>
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<i><span style="font-family: Roboto; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scritto da Sridhar Ramaswamy, Senior Vice President, Ads and Commerce</span></i><o:p></o:p></div>
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<span style="font-family: Roboto; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">1</span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-48108057839506909102017-05-04T13:12:00.004+02:002017-05-04T13:13:13.677+02:00Le innovazioni nella misurazione forniscono più dati sulle visite in negozio<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10pt; line-height: 115%;">Quando le
persone decidono dove andare, ad esempio in che luoghi acquistare, pranzare o
divertirsi, fanno uso dei loro smartphone per </span><a href="https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html?utm_medium=email-d&utm_source=2016-06-think-letter-us&utm_campaign=20160602-think-monthly-edition-b-OT-OT-OT&utm_content=Moments-article-7-img-mobl-ret&mkt_tok=eyJpIjoiTkdVelpERmtZMk0yTURKbSIsInQiOiJTUHF4WUNqT0Z3bXlHdjYyenA1WU5Ic0hZM2NwbzJmRjg5eG93d3dIV3B1UDUzOXlnajV2R040M1JBWjY4QzRhMzlFNHBjYllHSUE3OVJFTkQwdDhFNU56VitKTnZuOU5cLzBuSTF2bXMwdUE9In0%3D" style="font-size: 12pt;"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">esplorare e trovare posti nelle vicinanze</span></a><span style="font-family: "arial"; font-size: 10pt; line-height: 115%;">. Due anni fa abbiamo </span><a href="https://adwords.googleblog.com/2014/12/measure-more-improving-estimated-total.html" style="font-size: 12pt;"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">introdotto</span></a><span style="font-family: "arial"; font-size: 10pt; line-height: 115%;"> la
misurazione delle visite in negozio per aiutare gli inserzionisti a misurare
questi percorsi dei consumatori che vanno dal mondo online a quello reale. Da
allora, gli inserzionisti hanno misurato globalmente oltre 4 milioni di visite
in negozio con AdWords.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Oggi siamo
lieti di annunciare ulteriori innovazioni che renderanno le </span><a href="https://support.google.com/adwords/answer/6100636"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">visite in negozio</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;"> disponibili
per altre migliaia di inserzionisti in tutto il mondo. Queste innovazioni ci
consentiranno inoltre di conteggiare un maggior numero di visite in negozio per
gli inserzionisti che utilizzano già questi dati e di fornire così una
panoramica più completa del rendimento. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br />
<br />
<a name='more'></a><br />
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Dati sulle
visite in negozio più completi e con lo stesso livello di precisione</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Sappiamo che
i dati sulle misurazioni, tra cui le visite in negozio, consentono di prendere
decisioni chiave sulla gestione e sull'ottimizzazione delle campagne di
marketing di un'attività. Per questo motivo adottiamo dei livelli di confidenza
rigorosi e con un margine di sicurezza elevato per i dati visualizzati in
AdWords e conteggiamo le visite in negozio solo quando siamo sicuri che i dati
soddisfano i più elevati standard di precisione. Questa misurazione viene
inoltre realizzata in modo sicuro e rispettoso della privacy senza condividere
nessun dato personale sulla posizione a livello individuale. Le visite in
negozio sono calcolate sulla base di dati aggregati e anonimizzati raccolti
dagli utenti che scelgono di attivare la </span><a href="https://support.google.com/accounts/answer/3118687"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Cronologia delle posizioni</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Man mano che
continuiamo a sviluppare la nostra </span><a href="http://searchengineland.com/hood-google-adwords-measures-store-visits-222905"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">tecnologia di misurazione</span></a><span style="font-size: 11.0pt; line-height: 115%;"> con nuovi progressi nel machine
learning, nella tecnologia di mappatura e nella qualità dei sondaggi, possiamo
aumentare il numero di visite in negozio che vengono conteggiate e al contempo
mantenere lo stesso elevato standard di precisione che i nostri inserzionisti
si aspettano.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Il deep
learning ci aiuta a prevedere meglio le visite in negozio in scenari difficili</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Lo scorso
mese siamo passati ai </span><a href="https://research.googleblog.com/2016/06/wide-deep-learning-better-together-with.html"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">modelli di deep learning</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;"> per
migliorare il modo in cui misuriamo le visite in negozio. Ora possiamo
apprendere da set di dati più grandi ed essere più precisi nel dare priorità ai
segnali di posizione che sono maggiormente indicativi di visite effettivamente
avvenute. Ciò ci consente di misurare in modo affidabile un maggior numero di
visite in negozio in contesti che in genere sono difficili, come centri
commerciali su più piani e aree geografiche molto affollate, con numerose sedi
di attività commerciali una accanto all'altra. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Queste sono
le innovative tecniche di machine learning alla base delle potenti funzioni di
Google che aiutano le persone a risolvere i complessi problemi di tutti i
giorni: possono aiutare a </span><a href="https://blog.google/products/photos/turn-frown-upside-down-suggested-rotations-and-more/"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">gestire automaticamente le immagini</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;"> in Google Foto per creare un album dei vostri ricordi più belli degli
anni di università. Oppure </span><a href="https://blog.google/products/translate/found-translation-more-accurate-fluent-sentences-google-translate/"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">possono elaborare frasi complete simultaneamente</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;"> in Google Traduttore per offrirvi traduzioni che assomigliano a quello
che direbbe chi parla bene una lingua. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Le nuove
iniziative di mappatura migliorano la definizione della geometria delle sedi </span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Abbiamo
inoltre incrementato le nostre iniziative per mappare la geometria e la
geografia esatte di un maggior numero di sedi di attività. Sono state
aggiornate le immagini di Google Earth e Google Street View per ottenere viste
esterne più recenti possibili e stabilire così dove iniziano e finiscono gli
edifici. In tutto il mondo, i nostri team sul campo hanno inoltre iniziato a
collaborare con un maggior numero di attività per monitorare la potenza del
segnale Wi-Fi all'interno degli edifici e stabilire così quali sono i loro confini
effettivi. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Sondaggi di
maggiore qualità per verificare le visite in negozio</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Quando i
nostri sistemi rilevano il verificarsi di visite potenziali, aggiungiamo un
ulteriore livello di verifica proponendo a un ristretto numero di utenti dei
sondaggi sulle loro visite in negozio. Chiediamo loro quali sedi hanno
visitato, confrontiamo le risposte con le previsioni e utilizziamo questi dati
per calibrare i nostri modelli di machine learning. Abbiamo continuato ad
aumentare l'affidabilità e la qualità di questi sondaggi inviando i nostri team
a realizzare visite e sondaggi direttamente sul campo. Ad esempio, ora stiamo
verificando un maggior numero di visite che si verificano in zone ad alta
densità di negozi per mettere a disposizione dei nostri modelli una maggiore
quantità di dati dai quali apprendere. Ciò migliora la precisione e ci consente
di conteggiare un numero maggiore di visite in negozio che, forse, in passato
sarebbero state escluse. </span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Con queste
innovazioni nella misurazione delle visite in negozio, un maggior numero di
inserzionisti AdWords avrà accesso a questi dati per la prima volta, mentre
quelli che già utilizzano le visite in negozio otterranno un set di dati più
completo. Siamo lieti di poter continuare a collaborare con voi per costruire
migliori esperienze da online a offline e aiutarvi a misurare l'impatto diretto
per la vostra attività.</span><o:p></o:p></div>
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<div class="MsoNormal" style="line-height: 115%;">
<i><span style="font-family: "arial"; line-height: 115%;"><span style="font-size: x-small;">Scritto da
Kishore Kanakamedala, Director of Product Management, Online-to-Offline
Solutions</span></span></i><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-11706889659297999402017-04-07T17:50:00.000+02:002017-04-07T17:50:00.798+02:00Annunci dinamici della rete di ricerca sempre più efficaci<div class="MsoNormal" style="line-height: 115%;">
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<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><span style="line-height: 115%;">Gli <a href="https://support.google.com/adwords/answer/2471185"><span style="color: #1155cc; line-height: 115%;">annunci dinamici della rete
di ricerca</span></a></span><span style="line-height: 115%;">
<span style="color: #666666;">vi consentono di raggiungere le persone che stanno
cercando i prodotti e servizi offerti dalla vostra attività, senza dover
gestire in modo attivo parole chiave o annunci. Oggi presentiamo tre
aggiornamenti riguardanti gli annunci dinamici della rete di ricerca: feed di
pagina, annunci espansi e miglioramenti qualitativi.</span></span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><b><span style="color: #666666; line-height: 115%;">Più controllo sui prodotti pubblicizzati</span></b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><span style="line-height: 115%;">I <a href="https://goo.gl/nX57OF"><span style="color: #1155cc; line-height: 115%;">feed di pagina</span></a></span><span style="color: #666666; line-height: 115%;"> vi offrono un maggiore
controllo sulle campagne di annunci dinamici della rete di ricerca per
garantire che vengano mostrati ai clienti solo i prodotti e i servizi pertinenti.</span><span style="color: #666666; line-height: 115%;"> È sufficiente fornire a Google un feed relativo a ciò che
si desidera promuovere e selezionare </span><span style="color: #666666; line-height: 115%;">le pagine di destinazione da includere nei </span><span style="line-height: 115%;"><a href="https://support.google.com/adwords/answer/2497706"><span style="color: #1155cc; line-height: 115%;">target automatici</span></a></span><span style="color: #666666; line-height: 115%;">. Queste informazioni verranno utilizzate per stabilire
quando pubblicare gli annunci e verso quale pagina del sito web indirizzare i
clienti.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">È
anche possibile applicare etichette personalizzate ai feed di pagina per
organizzare meglio gli annunci. Ad esempio, potete creare l'etichetta
"Promozione per le festività" e applicarla a un gruppo di prodotti
per attivare e mettere in pausa contemporaneamente tutti gli annunci relativi
alla promozione, con estrema facilità. </span><span style="color: #666666; line-height: 115%;">Contrassegnate i prodotti non disponibili con un'apposita
etichetta per evitare che attirino traffico. </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;"></span></span></div>
<a name='more'></a><br />
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #666666; font-family: inherit; font-size: small;">Hot Pepper Beauty, uno dei principali servizi di
prenotazione per centri estetici del Giappone, grazie ai feed di pagina ha
ridotto del 90% il tempo dedicato alla gestione delle campagne di annunci
dinamici della rete di ricerca:</span></div>
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<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">"Insieme ai feed di pagina,
gli annunci dinamici della rete di ricerca ci permettono di ampliare la
copertura di pubblico e ridurre in modo significativo il carico di lavoro,
oltre a mantenere il controllo del targeting a livello di URL." - <b>Tomoyuki
Ishii, direttore marketing digitale presso Recruit Lifestyle Co., Ltd.</b></span><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">Anche Booking.com, leader mondiale dei servizi di
prenotazione di strutture ricettive online, parla in modo positivo dei feed di
pagina: </span><o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">"I feed di pagina degli
annunci dinamici della rete di ricerca hanno permesso di migliorare il
rendimento degli annunci grazie alla pubblicazione di annunci più pertinenti
e alla possibilità di raggiungere un maggior numero di potenziali
clienti." </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">- <b>Richard Gradwell, direttore
marketing per le innovazioni PPC</b></span><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><b><span style="color: #666666; line-height: 115%;">Espansione degli annunci dinamici della rete di ricerca</span></b><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">All'inizio dell'anno, è stata completata la transizione
delle campagne nella rete di ricerca e sulla Rete Display agli </span><a href="https://support.google.com/adwords/answer/7056544"><span style="color: #1155cc; line-height: 115%;">annunci di testo espansi</span></a><span style="color: #666666; line-height: 115%;">. Nel corso del prossimo
mese, lanceremo il supporto di questo formato espanso alle campagne di annunci
dinamici della rete di ricerca. Titoli e righe descrittive più lunghi vi
consentiranno di mostrare maggiori informazioni sulla vostra attività prima che
gli utenti facciano clic sull'annuncio. Quando </span><a href="https://support.google.com/adwords/answer/3249700"><span style="color: #1155cc; line-height: 115%;">create un nuovo annuncio</span></a><span style="color: #666666; line-height: 115%;">, utilizzate il campo espanso
della descrizione per fornire un messaggio più incisivo, incentrato su ciò che
è più importante per i clienti. </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: inherit; font-size: small;"><b><span style="color: #666666; line-height: 115%;">Pubblicazione di annunci più pertinenti</span></b><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit; font-size: small;"><span style="color: #666666; line-height: 115%;">È importante che gli annunci vengano mostrati solo se
pertinenti alle ricerche degli utenti. Ad esempio, se siete un panettiere di
Roma, i vostri annunci dovrebbero essere mostrati solo alle persone che cercano
prodotti da forno a Roma. Ecco perché lavoriamo continuamente per migliorare
l'efficacia delle nostre campagne di annunci dinamici della rete di ricerca.
Grazie a questi ultimi aggiornamenti, gli inserzionisti registrano in media un
aumento del tasso di conversione e una riduzione del CPA.</span><o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: small;"><i><span style="color: #666666; line-height: 115%;">Scritto da Walter Vulej, Product Manager, AdWords</span></i><o:p></o:p></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-3678703062834567722017-03-27T17:36:00.000+02:002017-03-27T17:36:29.680+02:00Seguiteci in diretta il 23 maggio 2017 per scoprire le ultime novità sui Programmi Pubblicitari, Analytics e DoubleClick<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="color: #666666; font-family: "roboto"; font-size: 10pt; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Quando:</span><span style="color: #666666; font-family: "roboto"; font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;"> martedì 23 maggio alle 18:00 (ora italiana)</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Durata:</span><span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 1 ora</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Dove:</span><span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> qui nel blog Dentro AdWords </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scoprite per primi le ultime novità di marketing introdotte da Google, nel momento esatto in cui verranno annunciate. Seguiteci in diretta mentre io e il mio team presenteremo le ultime innovazioni per i Programmi Pubblicitari, Analytics e DoubleClick, pensate per aiutarvi a raggiungere più facilmente i consumatori, semplificare la misurazione delle campagne e aumentare la produttività. Inoltre, vi illustreremo in anteprima in che modo i brand stanno iniziando a utilizzare l'Assistente Google per soddisfare i clienti.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Registratevi al live streaming <a href="https://services.google.com/fb/forms/google-marketing-next-livestream/?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201705-marketing-next-2017" target="_blank">qui</a>.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nel frattempo, seguiteci su Twitter, Google+, Facebook e LinkedIn per scoprire le anticipazioni sulle prossime novità.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: "roboto"; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="color: #666666; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;">Scritto da Sridhar Ramaswamy, Senior Vice President, Ads & Commerce</span></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-10242125139487398202017-02-14T13:06:00.001+01:002017-02-14T13:06:17.617+01:00Alla scoperta del nuovo AdWords<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;">Nel 2016 abbiamo </span><a href="https://adwords.googleblog.com/2016/03/redesigning-adwords-for-the-mobile-first-marketer.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Roboto; font-size: 10pt; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">presentato</span></a><span style="color: #666666; font-family: Roboto; font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;"> una nuova versione di AdWords offrendo la possibilità di provarla in </span><a href="https://youtu.be/JW1LS94wLJw?t=43m2s" style="text-decoration: none;"><span style="color: #1155cc; font-family: Roboto; font-size: 10pt; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">anteprima</span></a><span style="color: #666666; font-family: Roboto; font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;">. Fin dall'inizio, ci siamo chiesti: "Come possiamo garantire nei prossimi 15 anni lo stesso livello di pertinenza offerto da AdWords nei primi 15 anni?". In questo viaggio di oltre un decennio, ci siamo confrontati con una nutrita rappresentanza di inserzionisti, utenti esperti e principianti di diversi settori e di ogni parte del mondo, per capire cosa funziona e cosa invece può essere migliorato.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le numerose conoscenze acquisite ci hanno aiutato a dare forma a ciò che abbiamo costruito. In primo luogo, AdWords deve essere incentrato sulla vostra attività, non sulle funzioni. Secondo, i dati che considerate più importanti devono essere sempre facilmente accessibili. E terzo, gli strumenti che utilizzate nella vostra attività devono essere semplici ma efficaci.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per molti aspetti, la nuova versione ingloba tutto questo. Ad esempio, la nuova pagina Panoramica mostra informazioni rilevanti sull'account e consente di visualizzarle in modo efficace. Per permettervi di fare di più in meno tempo, abbiamo rimosso gli elementi inutili e reso la navigazione ancora più fluida. Inoltre, nei prossimi mesi introdurremo nuovi strumenti, esclusivi per questa versione di AdWords, che vi consentiranno di raggiungere i clienti in modi nuovi.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Recentemente ho incontrato alcuni inserzionisti che sostengono che la nuova versione sia "più veloce", "più intuitiva" e consenta di "ottenere risultati con maggiore facilità". Ricevere un feedback di questo tipo è davvero stimolante, in quanto descrive esattamente il nostro obiettivo: creare una piattaforma semplice da utilizzare e che vi permetta di raggiungere gli obiettivi specifici della vostra attività.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Dal nostro annuncio dello scorso marzo, abbiamo compiuto notevoli progressi e sono lieto di comunicare che </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">nei prossimi mesi la nuova versione di AdWords sarà disponibile per un pubblico ancora più numeroso</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: white; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">alcuni di voi sarà visibile automaticamente dopo aver eseguito l'accesso ad AdWords, mentre ad altri verrà mostrato un messaggio di invito per provarla.* </span><span style="background-color: white; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anche se la nuova versione non sarà disponibile per tutti gli inserzionisti contemporaneamente</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, invitiamo coloro che potranno accedervi a esplorarla, scoprire le nuove informazioni che offre e inviare commenti mentre continuiamo a perfezionarla e a renderla disponibile a un pubblico sempre più ampio.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 8pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Esempi di schede nella pagina Panoramica**</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per iniziare e prendere dimestichezza con la nuova versione, consiglio di seguire il tour guidato. Inoltre, è in corso l'aggiornamento del Centro assistenza AdWords per fornirvi un ulteriore aiuto mentre acquisite familiarità con le nuove funzioni.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Siamo lieti di proseguire in questo viaggio nel 2017 e ci auguriamo di condividere il nuovo AdWords con un pubblico sempre più numeroso.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scritto da Jerry Dischler, Vice President, Product Management, AdWords</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-89231436785484530032017-01-25T17:11:00.003+01:002017-01-25T17:13:54.343+01:00Come abbiamo contrastato annunci, siti e operatori ingannevoli o pericolosi nel 2016<br />
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Un web libero e aperto è una risorsa vitale per le persone e le aziende di tutto il mondo. La pubblicità gioca un ruolo chiave nell’assicurare l’accesso a un’informazione online accurata e di qualità, ma la pubblicità ingannevole o pericolosa può rovinare l’esperienza online per tutti. Si tratta di annunci che possono promuovere prodotti illegali o offerte irrealistiche. Possono indurre con l’inganno le persone a condividere informazioni personali, o infettare i dispositivi con software pericolosi. Per questo rappresentano una minaccia per gli utenti, per i partner di Google e per la sostenibilità stessa dell’open web come lo conosciamo.</span></span><br />
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Abbiamo un rigoroso sistema di </span><a class="gmail_msg cremed" data-saferedirecturl="https://www.google.com/url?q=https://support.google.com/adwordspolicy/answer/6008942?hl%3Den&source=gmail&ust=1485440780896000&usg=AFQjCNFr8gIbxeJb3Je7_grLQXvLcxHTOw" href="https://support.google.com/adwordspolicy/answer/6008942?hl=en" style="color: #7e57c2; position: relative; text-decoration: none; z-index: 0;" target="_blank"><span class="gmail_msg" style="background-color: transparent; font-family: "arial"; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">policy</span></a><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> che regola le tipologie di annunci che sono consentiti su Google, per proteggere le persone dalla pubblicità fuorviante, inappropriata o dannosa. Abbiamo inoltre un team di ingegneri, esperti di policy, product manager e altre figure specializzate, impegnato ogni giorno per contrastare gli inserzionisti malintenzionati. </span><a class="gmail_msg cremed" data-saferedirecturl="https://www.google.com/url?q=https://adwords-it.googleblog.com/2016/01/come-abbiamo-migliorato-lesperienza.html&source=gmail&ust=1485440780896000&usg=AFQjCNG0vX4_G3dmY188gHYqXhr6eLGZmg" href="https://adwords-it.googleblog.com/2016/01/come-abbiamo-migliorato-lesperienza.html" style="color: #7e57c2; position: relative; text-decoration: none; z-index: 0;" target="_blank"><span class="gmail_msg" style="background-color: transparent; font-family: "arial"; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Nel corso degli anni</span></a><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, questo impegno ha fatto del web un posto migliore per gli utenti – e un posto peggiore per chi cerca di aggirare i sistemi pubblicitari per proprio tornaconto.</span><br />
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Nel 2016 abbiamo rimosso 1,7 miliardi di annunci che violavano le nostre policy</span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, una quantità più che raddoppiata rispetto agli annunci rimossi nel 2015. Per avere un’idea del numero, se ci volesse un secondo per rimuovere ciascuno di questi annunci, occorrerebbero 50 anni per rimuoverli tutti. Ma la nostra tecnologia è pensata per lavorare in modo molto più rapido.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">L’anno scorso abbiamo fatto due cose fondamentali per rimuovere gli annunci ingannevoli o pericolosi. Per prima cosa abbiamo esteso le nostre policy per proteggere meglio gli utenti da offerte fuorvianti o predatorie. Per esempio, </span><a class="gmail_msg cremed" data-saferedirecturl="https://www.google.com/url?q=https://blog.google/topics/public-policy/an-update-to-our-adwords-policy-on/&source=gmail&ust=1485440780896000&usg=AFQjCNFt9tE8FVEtdn4CT_4Y7KPoSDyZxw" href="https://blog.google/topics/public-policy/an-update-to-our-adwords-policy-on/" style="color: #7e57c2; position: relative; text-decoration: none; z-index: 0;" target="_blank"><span class="gmail_msg" style="background-color: transparent; font-family: "arial"; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">a luglio</span></a><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> abbiamo introdotto una norma per escludere le pubblicità sui payday loans, un tipo di prestiti a breve termine che spesso si trasforma in un debito insolvibile per gli alti tassi d’interesse. Nei sei mesi dall’attivazione di questa policy abbiamo disattivato oltre 5 milioni di questi annunci. In secondo luogo abbiamo rafforzato le nostre tecnologie così da poter individuare e rimuovere gli annunci pericolosi ancora più velocemente. Per esempio, gli annunci “trick to click” sono quegli annunci che spesso compaiono come avvertimenti del sistema operativo, per indurre gli utenti a cliccarci sopra così da scaricare un software dannoso o un malware. </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Nel 2016 i nostri sistemi hanno individuato e rimosso un totale di 112 milioni di annunci “trick to click”, 6 volte di più rispetto al 2015.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Di seguito alcuni esempi di annunci pericolosi contro cui siamo intervenuti nel 2016:</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Annunci per prodotti illegali</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Alcuni degli annunci pericolosi più comuni che troviamo online sono quelli che promuovono attività o prodotti illegali. In particolare per i prodotti farmaceutici, abbiamo norme rigorose da molto tempo, ma abbiamo rilevato un aumento di annunci pericolosi in questo settore e </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">nell’ultimo anno abbiamo rimosso oltre 68 milioni di annunci per violazione sulle norme sanitarie, 12,5 milioni in più rispetto al 2015. </span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Allo stesso tempo, abbiamo visto aumentare i tentativi di annunci legati alla promozione del gioco d’azzardo senza le adeguate autorizzazioni istituzionali dei paesi a cui erano rivolti. </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Abbiamo rimosso nel 2016 oltre 17 milioni di annunci per violazioni di questo tipo.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Annunci fuorvianti</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Non vogliamo che gli utenti si sentano tratti in inganno dalle pubblicità che vengono mostrate sui nostri sistemi, per questo chiediamo ai nostri inserzionisti di fornire informazioni corrette per permettere alle persone di fare scelte consapevoli. Alcuni annunci cercano di ottenere click e visualizzazioni attraverso false informazioni, per esempio con domande del tipo “Sei a rischio di questa rara malattia della pelle?” oppure con l’offerta di cure miracolose come pillole per dimagrire di 20 chili in tre giorni senza muovere un dito. </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Nel 2016 abbiamo rimosso circa 80 milioni di annunci che avevano l’intento di allarmare e truffare gli utenti.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Annunci pericolosi su dispositivi mobili</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Se vi è capitato di usare lo smartphone e d’improvviso, senza spiegazioni, l’app store ha cominciato a scaricare un’app sconosciuta, probabilmente è colpa di un annuncio “self-clicking”. </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Nel 2016 abbiamo disabilitato oltre 23.000 annunci “self-clicking” sulle nostre piattaforme, un aumento molto significativo rispetto all’anno precedente.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Annunci che cercano di aggirare il sistema</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Gli inserzionisti malintenzionati sanno che gli annunci su alcuni prodotti – come le cure miracolose o i payday loans – non sono permessi dalle policy di Google, per cui cercano di aggirare i nostri sistemi per farli apparire. </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">L’anno scorso abbiamo rimosso quasi 7 milioni di annunci che cercavano intenzionalmente di aggirare i nostri sistemi di rilevamento.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Nel 2016 abbiamo anche visto l’aumento del </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">tabloid cloaking</span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, un nuovo tipo di annuncio ingannevole che cerca di aggirare il sistema spacciandosi per una notizia. Queste attività fanno spesso leva su temi di attualità, come un’elezione, una notizia recente o un personaggio celebre – e gli annunci possono assumere l’aspetto di titoli di un sito di notizie. Ma quando le persone cliccano per leggere, per esempio, una storia su Ellen DeGeners e gli alieni vengono indirizzati a un sito che vende prodotti per la perdita di peso e non a un articolo.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Per contrastare il cloaking, blocchiamo gli stessi inserzionisti e impediamo loro di pubblicare altri annunci sulle nostre piattaforme.</span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> Nel 2016 abbiamo sospeso oltre 1.300 account per attività di tabloid cloaking. </span><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Purtroppo questi annunci hanno spesso successo perché attraggono molti click, per cui un numero limitato di truffatori può generare una grande quantità di pubblicità ingannevoli: nel corso di un singolo intervento a dicembre 2016, abbiamo bloccato 22 inserzionisti per cloaking, responsabili per un traffico di oltre 20 milioni di visualizzazioni in una sola settimana.</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Promozione e profitti da siti ingannevoli</span></div>
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<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Quando rileviamo attività che violano le nostre policy, a seconda della violazione blocchiamo il singolo annuncio o l’inserzionista. Ma a volte è necessario sospendere anche il sito promosso nell’annuncio (il sito che le persone vedono dopo avere cliccato). Così, per esempio, mentre abbiamo disabilitato oltre 5 milioni di annunci sul payday loan lo scorso anno, siamo anche intervenuti su 8.000 siti che promuovevano il payday loan.</span></div>
<br class="gmail_msg" style="font-size: 12.8px;" />
<div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Ecco alcuni esempi di tipiche violazioni di policy che sono avvenute su siti ingannevoli nel 2016:</span></div>
<ul class="gmail_msg" style="margin-bottom: 0pt; margin-top: 0pt;">
<li class="gmail_msg" dir="ltr" style="background-color: transparent; color: black; font-family: arial; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; unicode-bidi: isolate;">
<span class="gmail_msg" style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Siamo intervenuti su 47.000 siti che presentavano contenuti e prodotti legati a truffe sulla perdita di peso. </span></div>
</li>
<li class="gmail_msg" dir="ltr" style="background-color: transparent; color: black; font-family: arial; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; unicode-bidi: isolate;">
<span class="gmail_msg" style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Siamo intervenuti su oltre 15.000 siti per via di software indesiderato e abbiamo disabilitato 900.000 annunci che contenevano malware.</span></div>
</li>
<li class="gmail_msg" dir="ltr" style="background-color: transparent; color: black; font-family: arial; list-style-type: disc; margin-left: 15px; vertical-align: baseline;"><div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; unicode-bidi: isolate;">
<span class="gmail_msg" style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Abbiamo inoltre sospeso circa 6.000 siti e 6.000 account che tentavano di pubblicizzare merce contraffatta, come per esempio imitazioni di orologi di design.</span></div>
</li>
</ul>
<br class="gmail_msg" style="font-size: 12.8px;" />
<div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">I publisher e i proprietari di siti web usano AdSense per monetizzare sui loro siti e sui loro contenuti grazie alla pubblicità. Le nostre policy rigorose servono proprio per mantenere le nostre piattaforme sicure e pulite per gli inserzionisti, gli utenti e i publisher. Quando un publisher viola le nostre policy, possiamo interrompere la distribuzione pubblicitaria sul suo sito, o perfino chiudere il suo account.</span></div>
<br class="gmail_msg" style="font-size: 12.8px;" />
<div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Da molto tempo è in vigore una serie di policy che proibiscono ai publisher di AdSense di pubblicare annunci su siti che aiutano a ingannare gli altri, come siti che vendono falsi diplomi o esami copiati. A novembre, abbiamo esteso queste policy, introducendo una nuova </span><a class="gmail_msg cremed" data-saferedirecturl="https://www.google.com/url?q=https://support.google.com/adsense/answer/1348688?hl%3Dit%23Misrepresentative_content&source=gmail&ust=1485440780896000&usg=AFQjCNEWe6caBrvCohWDMAxP1oxRnmIh3Q" href="https://support.google.com/adsense/answer/1348688?hl=it#Misrepresentative_content" style="color: #7e57c2; position: relative; text-decoration: none; z-index: 0;" target="_blank"><span class="gmail_msg" style="background-color: transparent; font-family: "arial"; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">policy AdSense sui contenuti ingannevoli</span></a><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, che ci aiuta a intervenire contro i proprietari di siti che nascondono informazioni sul proprio conto e ingannano le persone con i loro contenuti. Da novembre a dicembre dello scorso anno, abbiamo controllato 550 siti sospettati di ingannare gli utenti, compresi alcuni che simulavano siti di notizie. Siamo intervenuti su 340 di questi per violazione delle nostre policy e circa 200 publisher sono stati espulsi definitivamente dal nostro network.</span></div>
<br class="gmail_msg" style="font-size: 12.8px;" />
<div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Infine, sosteniamo gli sforzi sinergici del settore, come la </span><a class="gmail_msg cremed" data-saferedirecturl="https://www.google.com/url?q=http://www.betterads.org/&source=gmail&ust=1485440780896000&usg=AFQjCNHXX4TDrPs1bpj53-FiirHWr-rqew" href="http://www.betterads.org/" style="color: #7e57c2; position: relative; text-decoration: none; z-index: 0;" target="_blank"><span class="gmail_msg" style="background-color: transparent; font-family: "arial"; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Coalition for Better Ads</span></a><span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> per proteggere le persone da esperienze pubblicitarie negative sul web. Quest’anno abbiamo rimosso un numero di annunci ingannevoli o pericolosi superiore a qualunque risultato precedente, ma la battaglia è ancora lunga. Mentre noi investiamo per migliorare i controlli, i truffatori investono in sistemi più elaborati per cercare di aggirare i nostri sistemi. Il nostro impegno per individuarli e contrastarli è essenziale per proteggere le persone online e assicurare a tutti la migliore esperienza in un web aperto.</span></div>
<br class="gmail_msg" style="font-size: 12.8px;" />
<div class="gmail_msg" dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Scritto da Scott Spencer, Director of Product Management, Sustainable Ads, Google</span></div>
<div>
<span class="gmail_msg" style="background-color: transparent; color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-58512890757743795392017-01-25T11:29:00.002+01:002017-01-25T11:29:18.330+01:00Promemoria: transizione agli annunci di testo estesi prima del 31 gennaio 2017<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11pt;">Vi ricordiamo che a partire
dal 31 gennaio, sarà possibile creare e modificare gli annunci di testo
utilizzando solo il formato dell'annuncio di testo esteso. A partire dalla data
in questione non potrete più creare annunci di testo standard, ma la
pubblicazione di questi annunci non verrà interrotta.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="font-size: 11.0pt; line-height: 115%; mso-ansi-language: IT;">Gli </span><span style="font-size: 11.0pt; line-height: 115%;"><a href="https://support.google.com/adwords/answer/7056544"><span lang="IT" style="color: #1155cc; font-family: Roboto; mso-ansi-language: IT; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">annunci di testo estesi</span></a></span><span lang="IT" style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IT; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> possono generare
ottimi risultati, soprattutto se vi impegnate a sperimentare nuove creatività.</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span lang="IT" style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IT; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Tenete conto di queste </span><a href="https://adwords.googleblog.com/2016/09/expanded-text-ads-more-time-to-test-and.html"><span lang="IT" style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IT; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">best
practice</span></a><span lang="IT" style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IT; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per migliorare i vostri annunci:</span><span lang="IT" style="mso-ansi-language: IT;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Implementate più versioni degli annunci.
Cercate di crearne almeno 3-5 per ogni gruppo di annunci.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Non interrompete la pubblicazione degli
annunci di testo standard. Anche se non potrete più crearne di nuovi,
quelli esistenti potranno continuare a essere pubblicati. Eliminateli solo
quando non riceveranno più impressioni in modo autonomo o quando il messaggio
non sarà più accurato.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Prevedete di </span><a href="https://support.google.com/adwords/answer/112876"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">ottimizzare la rotazione degli
annunci</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per i clic
o per le conversioni. Se attivate queste opzioni, vengono privilegiati gli
annunci che hanno maggiori probabilità di generare un rendimento migliore.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Concentratevi sui titoli. Sono la parte più
importante degli annunci.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scegliete titoli più corti in caso, ad
esempio, di termini correlati al brand, per i quali l'utente potrebbe non avere
bisogno di ulteriori informazioni.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Create i nuovi annunci ispirandovi a
creatività che sono già risultate efficaci in passato. Prendete spunto da ciò
che funziona.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">●</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Aggiungete termini basati sulle query degli
utenti e sulle vostre parole chiave nei titoli più lunghi, ove appropriato.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Oltre a queste best practice, ricordate che dopo il 31 gennaio potrete
mettere in pausa e riprendere la pubblicazione degli annunci di testo standard,
ma è meglio creare nuovi annunci di testo estesi.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">In previsione di affidarvi agli </span><a href="https://support.google.com/adwords/answer/7048854"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">annunci di testo estesi</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> come unico formato per creare nuovi
annunci di testo, consultate la nostra guida alle </span><a href="https://support.google.com/adwords/answer/6167122?utm_source=inside-adwords&utm_medium=blog&utm_campaign=staremdiner"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">best practice per creare
annunci efficaci</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">
o il nostro </span><a href="https://www.youtube.com/watch?v=q1eQuu49QU4"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Hangout in diretta trasmesso
in precedenza</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">
per ricevere ulteriori consigli. Per apportare queste modifiche a tutto
l'account, utilizzate </span><a href="https://support.google.com/adwords/editor/answer/2484521"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">AdWords Editor</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, l'</span><a href="https://developers.google.com/adwords/api/docs/guides/start"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">API di AdWords</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> o </span><a href="https://developers.google.com/adwords/scripts/docs/solutions/mccapp-eta-transition-helper"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">ETA Transition Helper</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">.</span><o:p></o:p></div>
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<br /></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
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<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
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<i><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scritto </span></i><i><span style="font-family: Roboto; font-size: 10.5pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">da
Senthil Hariramasamy, Senior Product Manager, Ad Formats</span></i><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-7010353221918763442016-12-07T10:54:00.002+01:002016-12-07T10:54:31.040+01:00 Il Natale è alle porte, assicuratevi di scaricare l'app di AdWords<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11pt; line-height: 115%;">Ci troviamo in un periodo entusiasmante: </span><span style="font-size: 11pt; line-height: 115%;">i <a href="https://www.thinkwithgoogle.com/articles/marketing-guide-holiday-shopping-2016.html"><span style="color: #1155cc; font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">"super acquirenti"</span></a></span><span style="font-family: Roboto; font-size: 11pt; line-height: 115%;"> sono in pieno fermento e le vostre
campagne AdWords sono pronte a riceverli. Lo scorso anno, negli Stati Uniti, i
tassi di conversione sui soli dispositivi mobili sono aumentati del 30% durante
il Black Friday e del 50% nel Cyber Monday rispetto al 1° novembre.</span><a href="https://www.blogger.com/null" name="_ftnref1" style="font-size: 12pt;"></a><span style="font-size: 11pt; line-height: 115%;"><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftn1">[1]</a></span></div>
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<o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Con una posta in gioco così alta, l'</span><a href="https://play.google.com/store/apps/details?id=com.google.android.apps.adwords&referrer=utm_source%3Dholiday_blog_2016%26utm_medium%3Dsocial-PR%26utm_campaign%3DEvergreen"><b><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">app di AdWords</span></b></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> è lo strumento ideale per seguire le
vostre campagne mentre vi godete le vacanze lontano dall'ufficio. </span><o:p></o:p></div>
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<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Suggerimenti per il periodo natalizio </span></b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> </span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Ecco alcuni consigli su come monitorare il rendimento delle vostre campagne
e apportare modifiche dell'ultimo minuto durante tutto il periodo natalizio:</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="border: none; line-height: 115%; margin-left: .5in; mso-list: l0 level1 lfo1; mso-padding-alt: 0in 0in 0in 31.0pt; tab-stops: list .5in; text-indent: 0in;">
<!--[if !supportLists]--><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="background: white; color: #222222; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Controllate budget e offerte
quotidianamente</span></b><span style="background: white; color: #222222; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per assicurarvi di non perdere i </span><a href="https://www.thinkwithgoogle.com/articles/mobile-conversion-rate-holiday-season.html"><span style="background: white; color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">giorni di
shopping più importanti</span></a><o:p></o:p></div>
<div class="MsoNormal" style="border: none; line-height: 115%; margin-left: .5in; mso-list: l0 level1 lfo1; mso-padding-alt: 0in 0in 0in 31.0pt; tab-stops: list .5in; text-indent: 0in;">
<!--[if !supportLists]--><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Apportate modifiche alle vostre campagne natalizie</span></b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, ad esempio mettendo in pausa o attivando
una campagna promozionale a scadenza</span><o:p></o:p></div>
<div class="MsoNormal" style="border: none; line-height: 115%; margin-left: .5in; mso-list: l0 level1 lfo1; mso-padding-alt: 0in 0in 0in 31.0pt; tab-stops: list .5in; text-indent: 0in;">
<!--[if !supportLists]--><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Impostate la ricezione di notifiche e avvisi critici</span></b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> per essere i primi a sapere se il vostro
budget si è esaurito o se un annuncio non è stato approvato</span><o:p></o:p></div>
<div class="MsoNormal" style="border: none; line-height: 115%; margin-left: .5in; mso-list: l0 level1 lfo1; mso-padding-alt: 0in 0in 0in 31.0pt; tab-stops: list .5in; text-indent: 0in;">
<!--[if !supportLists]--><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Sfruttate le opportunità</span></b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> che si presentano aumentando il budget o le offerte per generare un
maggior numero di conversioni redditizie nelle vostre campagne ad alto
rendimento</span><o:p></o:p></div>
<div class="MsoNormal" style="border: none; line-height: 115%; margin-left: .5in; mso-list: l0 level1 lfo1; mso-padding-alt: 0in 0in 0in 31.0pt; tab-stops: list .5in; text-indent: 0in;">
<!--[if !supportLists]--><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Esaminate quotidianamente le</span></b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> <b>metriche</b> sul rendimento per verificare l'andamento delle vostre
campagne e valutare se apportare modifiche dell'ultimo minuto </span><o:p></o:p></div>
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<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scaricate l'app</span></b><o:p></o:p></div>
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<br /></div>
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<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">L'app di AdWords è disponibile per il download su Android e iOS. </span><o:p></o:p></div>
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<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">INSERITE I BADGE DELL' APP per il </span><a href="https://drive.google.com/file/d/0ByQz0SFXXf6Vb0ZOY0doejg0RHc/view"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Play Store</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> e l'</span><a href="https://developer.apple.com/app-store/marketing/guidelines/#downloadOnAppstore"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">App Store </span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">NELLA VOSTRA LINGUA</span><o:p></o:p></div>
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<i><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scritto da Sugeeti Kochar, Product Management, AdWords </span></i><o:p></o:p></div>
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<a href="https://www.blogger.com/null" name="_ftn1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftnref1"><span style="color: #0000ee;">[1]</span></a><span style="font-family: Arial; font-size: 10.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: Roboto; font-size: 11.0pt; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Dati
Google Analytics sulla categoria Shopping, 1 novembre-14 dicembre 2015, Stati
Uniti</span><o:p></o:p></div>
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</style>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-36458141967537627452016-11-30T12:42:00.002+01:002016-11-30T12:42:59.680+01:00 Pubblicate il messaggio perfetto per le prossime festività<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11pt; line-height: 115%;">In questi giorni, gli utenti sempre al passo con i trend del momento, i
cosiddetti </span><span style="font-size: 11pt; line-height: 115%;">"<a href="https://adwords.googleblog.com/2016/10/the-year-of-supershopper.html"><span style="color: #1155cc; font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">supershopper</span></a>"</span><span style="font-family: Roboto; font-size: 11pt; line-height: 115%;">, sono online alla ricerca di regali
natalizi da donare a parenti e amici: dai gadget più innovativi agli articoli
all'ultima moda. Infatti, su cinque utenti che acquistano da smartphone in
vista delle festività, quattro utilizzano il telefono nel tempo libero o mentre
svolgono altre attività.<sup>1</sup> Questo significa che per voi è importante
essere presenti ovunque si trovino gli utenti ogni volta che navigano nelle app
e nei siti web di loro interesse. Per raggiungere i consumatori con un
messaggio creato a pennello per queste festività, consultate tre delle nostre
ultime innovazioni apportate agli annunci display:</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Create straordinari cataloghi con gli annunci Gmail</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Durante le festività, gli acquirenti si affidano alla posta in arrivo
per ricevere gli aggiornamenti dai loro brand preferiti. Questo è il posto
giusto per stupirli con meravigliosi cataloghi. Quando gli utenti fanno clic
sull'</span><a href="https://support.google.com/adwords/answer/7019460?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">annuncio Gmail</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, questo si espande per mostrare fino a
quattro immagini o video accattivanti, accompagnati da descrizioni. Ad esempio,
un brand di prodotti di bellezza può mostrare ai clienti promozioni per il
Black Friday su confezioni di tre ombretti con eyeliner abbinato. Questi
annunci si adattano automaticamente a qualsiasi dispositivo, pertanto gli
utenti possono scorrere le vostre belle immagini ovunque si trovino ogni volta
che utilizzano Gmail.</span><o:p></o:p></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<br /></div>
<br /><div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-XX5xbbpq8-k/WD67HCZi2qI/AAAAAAAAPgc/vRVbrsttNaMPw-p25Toh76c8dghek_3MwCLcB/s1600/HB%2BGmail%2Bad%2Bcatalog.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-XX5xbbpq8-k/WD67HCZi2qI/AAAAAAAAPgc/vRVbrsttNaMPw-p25Toh76c8dghek_3MwCLcB/s320/HB%2BGmail%2Bad%2Bcatalog.gif" width="180" /></a></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<i><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Un bellissimo catalogo negli annunci Gmail</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Personalizzate il vostro messaggio con gli annunci adattabili</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">È più facile che mai creare annunci in sintonia con il periodo
natalizio. Di recente abbiamo introdotto gli </span><a href="https://support.google.com/adwords/answer/6363750?hl=en"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">annunci adattabili</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, che vi aiutano a raggiungere più utenti
perché si adattano a milioni di siti web e app sulla Rete Display di Google.
Questi annunci consentono anche di personalizzare il messaggio per le festività
con il minimo sforzo. È sufficiente </span><a href="https://support.google.com/adwords/answer/6223297"><span style="color: #1155cc; font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">fornire</span></a><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> titoli in tema con le festività, una
descrizione, un'immagine e l'URL, lasciando poi che Google crei automaticamente
magnifici annunci adattabili da pubblicare sulla Rete Display di Google. Questo
significa che è facilissimo aggiungere promozioni natalizie e prodotti
stagionali alle vostre campagne. <b>iZettle</b>, un'azienda di tecnologie per
pagamenti, grazie agli annunci adattabili ha raddoppiato il tasso di
conversione rispetto agli annunci di testo.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<b><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Aiutate i clienti a trovarvi con le estensioni di località</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Se gli utenti sanno dove trovarvi durante il periodo natalizio, è più
probabile che vengano a farvi visita in negozio. </span><span style="font-size: 11.0pt; line-height: 115%;">Grazie alle <a href="https://adwords.googleblog.com/2016/09/New-Digital-Innovations-to-Close-the-Loop-for-Advertisers.html"><span style="color: #1155cc; font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">estensioni di località per la Rete Display</span></a></span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">, nell'annuncio potete evidenziare
indirizzi, indicazioni stradali su Google Maps e foto per trasformare i clic
online in visite presso il vostro negozio. </span><span style="font-size: 11.0pt; line-height: 115%;"><a href="https://www.thinkwithgoogle.com/case-studies/home-depot-roi-mobile-display-ads.html"><b><span style="color: #1155cc; font-family: Roboto; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">The Home Depot</span></b></a></span><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;"> ha utilizzato le estensioni di località
per la Rete Display per raggiungere i consumatori che eseguivano attivamente
ricerche sui loro telefoni vicino ai negozi più frequentati del brand,
aumentando così di otto volte il ROI in negozio.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Per molte attività, questo è il momento più importante dell'anno.
Incoraggiate i clienti a scegliere voi anzichè un altro pubblicando il
messaggio giusto. Qualunque sia il vostro obiettivo, aumentare le vendite sul
vostro sito web o le visite in negozio, ci auguriamo che durante le feste
queste innovazioni vi aiutino a raccontare la vostra storia e a conquistare più
clienti.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="font-family: Roboto; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: Roboto; mso-fareast-font-family: Roboto;">Scritto da Brad Bender, Vice President, Display and Video Advertising</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
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<div class="MsoNormal" style="line-height: 115%;">
<span style="font-size: x-small;"><sup><span style="font-family: Roboto; line-height: 115%;">1</span></sup><span style="font-family: Roboto; line-height: 115%;">
Google/Ipsos, "Post-Holiday Shopping Intentions Study—Total Shoppers
Report", base: utenti che hanno utilizzato lo smartphone per gli acquisti
natalizi, n=410, gennaio 2016.</span></span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-41797787718257402522016-11-15T09:22:00.002+01:002016-11-15T09:22:48.340+01:00Mettete in evidenza i servizi e la gamma di prodotti che offrite con le estensioni di prezzo<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">Sia che si tratti di biglietti per un concerto o di un'auto a noleggio, le persone vogliono sapere quali sono le opzioni a loro disposizione e il relativo costo quando decidono di effettuare un acquisto. È per questo che abbiamo deciso di introdurre le </span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">estensioni di prezzo: informazioni aggiuntive che potete mostrare con i vostri annunci di testo per dispositivi mobili per pubblicizzare i servizi e i prodotti che offrite con il relativo prezzo</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img alt="Price Extensions - Chips_framed.png" height="437" src="https://lh6.googleusercontent.com/O9yrpip4gq5aGugqlrMIgVsCmT-7ll7DMCdw69nat58LjTRqGDw7Y6tcBTplaTp3zt5fql48EVy-ax2OxFEVo_wZKXRzZIxVujSoAPUoQ5UdKBTQVfJD9KFqhidA8x-0hGsW2Ey3331D09_c_g" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="348" /></span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Incentivate i clic di qualità</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le estensioni di prezzo, mostrate come schede a scorrimento, forniscono informazioni utili ai potenziali clienti prima che facciano clic sul vostro annuncio. Ciascuna scheda include un tipo di prodotto o servizio, la relativa descrizione e il prezzo e un link alla pagina di destinazione corrispondente. Grazie a questo modo strutturato di evidenziare le informazioni, gli utenti possono confrontare più facilmente le opzioni disponibili e decidere se sono interessati ai vostri prodotti o servizi direttamente dalla pagina dei risultati di ricerca del dispositivo mobile.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le estensioni di prezzo possono inoltre essere attivate e utilizzate in modo efficace in combinazione con altri </span><a href="https://support.google.com/adwords/answer/2375499" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">formati di annunci</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, a eccezione dei sitelink. Ad esempio, se state già utilizzando le </span><a href="https://support.google.com/adwords/answer/2453991" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">estensioni di chiamata</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> per indirizzare i clienti al vostro salone di bellezza, potreste creare un'estensione di prezzo per i servizi più richiesti, come "Taglio per donna", "Taglio per uomo" e "Taglio per bambino". Se indicate il prezzo di ciascun servizio, è più probabile che i clienti vi chiamino direttamente per un appuntamento senza visitare il vostro sito web.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Come iniziare</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Potete gestire, pianificare e creare dei rapporti sulle estensioni di prezzo dalla </span><a href="https://support.google.com/adwords/answer/2454049" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">scheda Estensioni annuncio</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Dal momento che è possibile aggiungere le estensioni di prezzo a livello di account, campagna o gruppo di annunci, potete fornire informazioni più generali sui prodotti e i servizi che offrite a livello di account o campagna e informazioni più dettagliate a livello di gruppo di annunci.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nell'esempio del salone di bellezza, potete aggiungere le estensioni di prezzo per "Taglio", "Tinta" e "Trattamento" alle campagne contenenti parole chiave più generali come salone di bellezza o parrucchiere. In alternativa, potete aggiungere estensioni di prezzo per servizi specifici a livello di gruppo di annunci per supportare parole chiave più specifiche come i tagli per uomo o il balayage.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per le offerte a tempo limitato come le promozioni e gli eventi, potete creare più estensioni di prezzo con le relative date di inizio e fine per assicurarvi che i prezzi siano esatti. In qualsiasi modo decidiate di utilizzare le estensioni di prezzo, assicuratevi che le informazioni siano pertinenti alle parole chiave e coerenti con i tipi di prodotti o servizi che pubblicizzate. Tenete presente che dovete includere un minimo di tre voci per ogni estensione, fino a un massimo di otto. Vi consigliamo di aggiungere tutte quelle pertinenti alla vostra attività.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per saperne di più</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le estensioni di prezzo al momento vengono visualizzate soltanto negli annunci di testo per dispositivi mobili nella prima posizione e sono disponibili in inglese, tedesco, francese, spagnolo, italiano, giapponese, portoghese, olandese, russo, polacco e svedese. Per saperne di più sulle estensioni di prezzo, visitate il </span><a href="https://support.google.com/adwords/answer/7064917" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Centro assistenza AdWords</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<span id="docs-internal-guid-ca4145fe-6714-f33c-fc67-755ab630cbd5"></span><br />
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scritto da Shai Hatsor, Product Manager, AdWords</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-65292679030922408512016-11-10T15:22:00.002+01:002016-11-10T15:22:08.515+01:00Le valutazioni dei prodotti sono ora disponibili in Italia<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le valutazioni dei prodotti aggiungono ai vostri annunci Shopping un sistema di valutazione a 5 stelle, completo di recensioni, in modo che gli acquirenti possano sentirsi più sicuri circa gli articoli che acquistano da voi. Da oggi le valutazioni dei prodotti sono disponibili in Italia.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le valutazioni dei prodotti vengono visualizzate sotto forma di stelle e numero di recensioni sugli annunci Shopping su google.com e google.com/shopping. Le valutazioni a 5 stelle sono frutto di dati aggregati sulle recensioni dei prodotti, raccolti da diverse fonti tra cui commercianti, aggregatori di terze parti, siti editoriali e utenti.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="448" src="https://lh3.googleusercontent.com/fefoahPRP3zzAoIgUpPSklfX9VgRKx2DAWvj2RjTwNEiQ1WdLGzcTWjCb6fnXtBtS-VBIzIoB1pCRbtPOplOORkbeecr7y_A860BNuEgtMa_h0i1jwRq0x0E5AzrXSQFKIT5m3Ku" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="258" /></span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Valutazioni dei prodotti sugli annunci Shopping</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le valutazioni dei prodotti aiutano i consumatori a prendere decisioni di acquisto migliori prima di fare clic, indirizzando un traffico più qualificato verso i siti dei commercianti partecipanti. Abbiamo constatato un aumento medio del 5% delle percentuali di clic sugli annunci Shopping.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Come attivare le valutazioni dei prodotti sugli annunci Shopping</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le valutazioni dei prodotti sono solo una delle</span><a href="https://support.google.com/adwords/answer/2375499?hl=it" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">varie estensioni</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> che potremmo mostrare con gli annunci Shopping, quindi anche se un prodotto ha delle recensioni, le valutazioni potrebbero non essere visualizzate.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Iniziate a utilizzare le</span><a href="https://support.google.com/merchants/answer/6059553?hl=it" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">valutazioni dei prodotti</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> e indirizzate un traffico più qualificato verso il vostro sito. Per farlo, compilate questo</span><a href="https://services.google.com/fb/forms/productratingsinterestit/" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">modulo</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> e vi ricontatteremo fornendovi ulteriori informazioni.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span id="docs-internal-guid-ad227f29-4e9d-ddd0-2109-0521ab3be5bb"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: x-small;">Pubblicato da Naga Hariharan, Product Ratings Product Manager </span></span><span style="font-family: Arial; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> </span></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-62543048361557626392016-11-10T09:34:00.002+01:002016-11-10T09:34:42.526+01:00Recensioni dei clienti su Google: un modo efficace per ricevere e condividere il feedback dei clienti e ottenere valutazioni del venditore<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Quando effettuano acquisti online, i consumatori hanno a disposizione molte opzioni tra cui scegliere. Leggere le recensioni li aiuta a capire quale opzione preferiscono. Per consentirvi di ricevere le recensioni che gli acquirenti desiderano vedere e ottenere una valutazione del venditore, stiamo introducendo Recensioni dei clienti su Google in Italia. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="119" src="https://lh3.googleusercontent.com/vxA3gZpMncyA746BCjOqbfoBdoUpGWmfZFmP84tlWWm1Lc3gI0gyFoZhrOWATTle1hjq9VpVsc7h9tTpyHY_yq9o2qqU7cUkCFQKT2bWK7oLCT_nMO1FXvQHj56yqp7bGF34ScC0" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="302" /></span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Badge di Recensioni dei clienti su Google con valutazioni del venditore </span></div>
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<br /></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Con Recensioni dei clienti su Google, potete raccogliere gratuitamente preziose recensioni sulla vostra attività. Dopo aver effettuato la registrazione e l'integrazione della funzione, i clienti che acquistano qualcosa sul vostro sito possono attivare la ricezione di un sondaggio via email per valutare la loro esperienza. Le recensioni raccolte contribuiranno alla vostra valutazione del venditore, che è il risultato delle recensioni aggregate dei consumatori provenienti da più fonti, compresi fornitori di dati indipendenti e gli stessi sondaggi di Google. La vostra valutazione del venditore verrà mostrata insieme ai vostri annunci su</span><a href="https://support.google.com/merchants/answer/190657?hl=it" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Shopping</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, sugli</span><a href="https://support.google.com/adwords/answer/2375474?hl=it" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">annunci di testo AdWords</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> e sul vostro sito web se lo desiderate. Storicamente, mostrare le valutazioni del venditore sugli annunci di testo può aumentare la percentuale di clic degli annunci del 10%.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="233" src="https://lh3.googleusercontent.com/b0KocV18xlNd4KBVXE07qCHMcRx5XRuQyGUZl8VnDI2hV7sqyTlftIoomc-KneXARTLYalt8uaEr5OQR8GtGO2eUmB8ZeUEUS8BfR1Ooo_jy8byuSmtlujH_yBfZFtVdLPW--Z-7" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="432" /></span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Attivazione del sondaggio</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Come abilitare Recensioni dei clienti su Google</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1) Accedete al vostro</span><a href="https://merchants.google.com/Signup" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">account Merchant Center</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (o registratevi se non ne avete uno).</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2) Selezionate "Programmi Merchant Center" dal menu a discesa nell'angolo in alto a destra.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3) Fate clic su "Inizia" nella scheda Recensioni dei clienti su Google e accettate il contratto del programma.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4) Aggiungete il codice di attivazione del sondaggio al vostro sito web.</span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5) [Facoltativo] Aggiungete il codice del badge al vostro sito dove preferite. In questo modo il badge comparirà sul vostro sito e indicherà ai clienti che avete integrato Recensioni dei clienti su Google (con annessa valutazione del venditore).</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ulteriori informazioni</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per ulteriori informazioni sul programma, visitate il</span><a href="https://support.google.com/merchants?p=gcr_home" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Centro assistenza</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;">Pubblicato da Aaron Berger, Product Manager per Google Shopping</span></span></div>
<span id="docs-internal-guid-70a338b2-4d5f-8c07-391e-5bbfde3493c4"></span><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-4903918343378820332016-10-18T08:15:00.000+02:002016-10-18T09:33:23.141+02:00Annunci Clic per messaggio: un modo nuovo e facile di raggiungere i clienti<br />
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<span style="font-family: "arial"; font-size: 10pt; line-height: 115%;">Se vuoi
invitare un amico a cena o chiedergli informazioni sui migliori hotel di Roma,
probabilmente ti rivolgi a lui inviandogli un SMS dal tuo dispositivo mobile.
Circa due terzi degli utenti che possiedono uno smartphone ricorrono agli SMS
più di cinque volte al giorno per comunicare con gli altri.</span><a href="https://www.blogger.com/null" name="_ftnref1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftn1"><span style="font-size: 10pt; line-height: 115%;">[1]</span></a><span style="font-family: "arial"; font-size: 10pt; line-height: 115%;"> Ma l'utilizzo degli SMS
non viene circoscritto alla sola comunicazione di carattere sociale: il 65% dei
consumatori afferma di essere disposto a utilizzare gli SMS per mettersi in
contatto con un'attività e richiedere informazioni su un prodotto, un servizio
o per fissare un appuntamento di persona.</span><a href="https://www.blogger.com/null" name="_ftnref2"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftn2"><span style="font-size: 10pt; line-height: 115%;">[2]</span></a></div>
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<o:p></o:p></div>
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<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Nelle
prossime settimane introdurremo gli annunci Clic per messaggio, che
consentiranno di aggiungere tutta l'efficienza e l'efficacia degli SMS agli
annunci della rete di ricerca. Impostando un'</span><a href="https://support.google.com/adwords/answer/7172668?utm_source=inside_adwords&utm_medium=blog&utm_campaign=messaging"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">estensione messaggio</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">, gli
utenti potranno dare inizio a una conversazione inviando un SMS per poi
proseguire in un momento successivo. </span><o:p></o:p></div>
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<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Toccando
l'opzione "SMS" viene visualizzata l'app SMS dell'utente con un
messaggio precompilato specifico per il prodotto o il servizio a cui l'utente è
interessato. Ad esempio, nel caso di un'agenzia di viaggi, un utente che invia
un messaggio a seguito di una ricerca sugli hotel di Roma potrà scegliere se
inviare o modificare l'SMS precompilato "Vorrei effettuare una
prenotazione. Resto in attesa di un SMS di riscontro con ulteriori
informazioni." </span><o:p></o:p></div>
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<a href="https://1.bp.blogspot.com/-gZw-4oTK9Ic/WAXQPUpftEI/AAAAAAAAPDQ/WUK-g3A5Vt8USizFqKhSo9xSzDDpHeNlACLcB/s1600/0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="205" src="https://1.bp.blogspot.com/-gZw-4oTK9Ic/WAXQPUpftEI/AAAAAAAAPDQ/WUK-g3A5Vt8USizFqKhSo9xSzDDpHeNlACLcB/s320/0.jpg" width="320" /></a></div>
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<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Molti
inserzionisti stanno già utilizzando gli annunci Clic per messaggio come nuovo
mezzo per mettersi in contatto rapidamente con i consumatori attraverso i loro
dispositivi mobili e aumentare i tassi di conversione: </span><o:p></o:p></div>
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<a href="http://4.bp.blogspot.com/-C38QCsulo6o/WASHsddozZI/AAAAAAAAPBU/0D-8IPGtbKk8DqYmyueBw06YrGmukMtTACK4B/s1600/TravelPass%2Blogo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/-C38QCsulo6o/WASHsddozZI/AAAAAAAAPBU/0D-8IPGtbKk8DqYmyueBw06YrGmukMtTACK4B/s400/TravelPass%2Blogo.png" /></a><i><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">"Gli
annunci Clic per messaggio hanno dimostrato di essere un ottimo strumento in
grado di aiutare i potenziali clienti a dare inizio al processo di prenotazione
in hotel con facilità e convenienza. I clienti possono inviare un SMS
all'agente per ottenere informazioni, continuare la conversazione in un secondo
momento e negoziare i dettagli della prenotazione prima di completare il
pagamento per telefono o sul nostro sito web. È un processo snello e flessibile
che consente di accrescere la fiducia nel nostro brand. Il tasso di conversione
sulle estensioni messaggio è del 41% più alto rispetto ad altre estensioni
annuncio. Gli annunci Clic per messaggio, abbinati a software per l'assistenza
clienti, hanno inoltre permesso ai nostri agenti di rispondere alle richieste
in modo più efficiente ed economicamente conveniente."</span></i><span style="font-size: 10.0pt; line-height: 115%;"> </span><o:p></o:p></div>
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<i><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;"><br /></span></i></div>
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<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">-</span><span style="font-size: 7.0pt; line-height: 115%;">
</span><b><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Gabe Thayn, Director of Search Marketing, TravelPASS
Group</span></b><o:p></o:p></div>
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<b><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;"><br /></span></b></div>
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<a href="http://4.bp.blogspot.com/-l_YFmoao0XU/WASHxMytcyI/AAAAAAAAPBc/qcUgYo67QEMcFWIkJrLS_j7XDi_XxlaPACK4B/s1600/AnyVan%2Blogo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/-l_YFmoao0XU/WASHxMytcyI/AAAAAAAAPBc/qcUgYo67QEMcFWIkJrLS_j7XDi_XxlaPACK4B/s400/AnyVan%2Blogo.png" /></a><i><span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">"Clic per messaggio è un'utile soluzione che consente di
attirare i consumatori verso la nostra attività in modo agevole ed efficiente.
Sia che stiano rientrando a casa dal lavoro o che abbiano poco tempo a
disposizione, gli utenti possono contattarci in fretta grazie agli annunci Clic
per messaggio. È anche un ottimo mezzo per rispondere a tutte quelle domande
che non trovano una risposta nel nostro sito web e per raggiungerci negli orari
in cui l'ufficio è chiuso. Il nostro obiettivo di rendimento principale è
quello di aiutare i clienti il più possibile, provvedendo ad affrontare le loro
domande e le loro esigenze in modo utile e pertinente, per conseguire risultati
di business migliori."</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="background: white; color: #666666; font-family: "roboto"; font-size: 36.0pt; line-height: 115%;">-</span><span style="font-size: 7.0pt; line-height: 115%;">
</span><b><span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Gavin Chan,
Digital Marketing Manager, AnyVan</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="http://3.bp.blogspot.com/-WJpb5ovdiok/WASH4ZaPDXI/AAAAAAAAPBk/u6D-k6oIwYU1WnTDB29mgj53_Hp4epePQCK4B/s1600/Auto%2B%2526%2BGeneral%2Blogo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://3.bp.blogspot.com/-WJpb5ovdiok/WASH4ZaPDXI/AAAAAAAAPBk/u6D-k6oIwYU1WnTDB29mgj53_Hp4epePQCK4B/s400/Auto%2B%2526%2BGeneral%2Blogo.png" /></a><i><span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">"I risultati ottenuti con gli annunci Clic per messaggio
sono stati fenomenali. Abbiamo registrato un tasso di conversione dell'80% in
più rispetto ad altri canali del genere. Adesso possiamo attingere a quella
base di consumatori che preferisce utilizzare gli SMS per saperne di più sui
nostri prodotti assicurativi. Oltre a offrire agli utenti un nuovo modo per
contattarci, siamo convinti che si tratti del mezzo più rapido e conveniente
finora disponibile per rivolgersi a noi."</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">-</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><b><span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Gavin Parker, Paid Search Manager, Auto
& General</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<a href="http://1.bp.blogspot.com/-p3E7B3VRGjs/WASH91N7_xI/AAAAAAAAPBs/1W_gr1jbR7IO01XzMOl_1_QH0hBLbq90ACK4B/s1600/Global%2BIndustrial%2BLogo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-p3E7B3VRGjs/WASH91N7_xI/AAAAAAAAPBs/1W_gr1jbR7IO01XzMOl_1_QH0hBLbq90ACK4B/s400/Global%2BIndustrial%2BLogo.png" /></a><i><span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">"Abbiamo messo alla prova gli annunci Clic per messaggio
non appena ne siamo venuti a conoscenza. Gli SMS rappresentano un mezzo di
comunicazione molto diffuso tra i giovani professionisti e poterli coinvolgere
in questo modo è davvero entusiasmante. La nostra azienda vende attrezzature e
forniture industriali, si tratta quindi di un settore molto tecnico. Talvolta i
clienti non hanno tempo di comunicare via chat o per telefono, anche se hanno
bisogno di ulteriori informazioni. Con gli SMS, questo tipo di comunicazioni
viene notevolmente semplificato. Le reazioni dei clienti sono state del tutto
positive dato che, una volta inviata la domanda, hanno la possibilità di dare
seguito alla loro richiesta quando e come desiderano."</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in;">
<span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">-</span><span style="font-size: 7.0pt; line-height: 115%;"> </span><b><span style="background: white; color: #222222; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Ashar Mairaj, VP of Marketing, Global
Industrial</span></b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Gli utenti di
dispositivi mobili possono scegliere con maggiore flessibilità come mettersi in
contatto con un'azienda. Grazie agli SMS, potete dare inizio a utilissime conversazioni
con gli utenti valorizzando uno dei loro mezzi di comunicazione preferiti. Per
ulteriori informazioni sugli annunci Clic per messaggio visitate il </span><a href="https://support.google.com/adwords/answer/7172668?utm_source=inside_adwords&utm_medium=blog&utm_campaign=messaging"><span style="color: #1155cc; font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Centro assistenza</span></a><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<i><span style="font-family: "arial"; font-size: 10.0pt; line-height: 115%;">Scritto da
Amit Agarwal, Senior Product Manager, Mobile Search Ads</span></i><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; margin-left: .75pt; margin-right: .75pt; margin-top: 6.0pt; text-align: center;">
<hr align="center" size="2" width="33%" />
</div>
<div class="MsoNormal">
<a href="https://www.blogger.com/null" name="_ftn1"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftnref1"><span style="color: #0000ee;">[1]</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> Google Consumer Surveys, USA, Canada,
Regno Unito, Australia, ottobre 2016. Base campionaria: intervistati che
posseggono uno smartphone e lo utilizzano per accedere a Internet (n. = 1262
negli USA, n. = 1222 nel Regno Unito, n. = 567 in Canada, n. = 563 in
Australia)</span><o:p></o:p></div>
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<a href="https://www.blogger.com/null" name="_ftn2"></a><a href="https://www.blogger.com/blogger.g?blogID=2510411339645013433#_ftnref2"><span style="color: #0000ee;">[2]</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> Google Consumer Surveys, USA, Canada,
Regno Unito e Australia, ottobre 2016. Base campionaria: intervistati che
posseggono uno smartphone e lo utilizzano per accedere Internet (n. = 1036
negli USA, n. = 1032 nel Regno Unito, n. = 489 in Canada, n. = 485 in
Australia)</span><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-10243911289480775872016-09-27T10:03:00.003+02:002016-09-27T10:03:52.817+02:00Google offre innovazioni pubblicitarie per app e video dedicate ai dispositivi mobili<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; white-space: pre-wrap;">Quando ho iniziato a lavorare in Google 13 anni fa come ingegnere specializzato in tecniche pubblicitarie, realizzavo prodotti in base all'idea che un annuncio online è efficace solo se genera un clic o un acquisto. Un concetto semplice al tempo, ma che ha rivoluzionato il modo in cui i brand entrano in contatto con i consumatori.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; white-space: pre-wrap;">Oggi il nostro settore si sta adeguando a un'altra rivoluzione, la cui nascita si deve ai piccoli dispositivi che portiamo sempre con noi: i cellulari. Nel corso della giornata, quando vogliamo raggiungere una località, guardare un video o fare acquisti, prendiamo i nostri dispositivi mobili perché ci aiutino, ad esempio, a scoprire la migliore offerta di hotel o ad acquistare l'auto perfetta. E, miliardi di volte al giorno, troviamo quello che cerchiamo su Google, YouTube, Maps e Play. Questa mattina, durante la conferenza digitale Dmexco a Colonia in Germania, ho annunciato due innovazioni pubblicitarie che vi consentiranno di essere presenti proprio in quei momenti che contano, creando un collegamento tra i consumatori giusti e quello che desiderano, quando lo desiderano.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; font-weight: 700; white-space: pre-wrap;">Oltre l'installazione: trovare i clienti più redditizi</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">Grazie alla tecnologia mobile le app sono onnipresenti e rappresentano un touchpoint sempre più importante per i consumatori. Finora, AdWords ha offerto a sviluppatori e inserzionisti oltre 3 miliardi di download di app.</span><span style="color: #666666; font-family: Roboto; font-size: 8px; vertical-align: super; white-space: pre-wrap;">1</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;"> E il momento che trovo più interessante del mio lavoro è proprio quando incontro molti di voi, in ogni parte del mondo, per conoscere quali approcci creativi adottate per entrare in contatto con i vostri utenti. Da questi meeting continua a emergere un dato comune: gli utenti che utilizzano la vostra app sono quelli che contano di più per la vostra attività. </span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Non si tratta solo di incrementare il numero di installazioni ma di offrire, all'interno delle vostre app, azioni che abbiano un valore</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">: siano esse mirate al raggiungimento di un livello di gioco specifico o al completamento di un acquisto. Abbiamo quindi deciso di superare questa sfida.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">All'evento Dmexco di questa mattina, ho annunciato </span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">la nuova generazione di campagne universali per app, disponibili per tutti gli inserzionisti a livello globale</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">. In Ricerca Google, Play, YouTube e in milioni di siti e app sulla Rete Display di Google, le campagne universali per app ora vi consentono di trovare i clienti che più contano per voi, in base agli obiettivi commerciali che avete definito.</span></div>
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<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; white-space: pre-wrap;">trivago, la ben nota app per la ricerca di hotel, è stata una delle prime a provare questa nuova versione delle campagne universali per app. Il brand si impegna molto per aiutare i viaggiatori a trovare la stanza perfetta in hotel e sa bene che se gli utenti selezionano un'offerta è molto probabile che proseguano fino al passaggio successivo: prenotare un soggiorno.</span></div>
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<a href="https://3.bp.blogspot.com/-fXN4s_sYwAY/V-onZxwWFmI/AAAAAAAAOtQ/kQbArNsugzI0Iecq75ejhBiyng9NRMzygCLcB/s1600/trivago_Google_UAC_9.7.2016.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="142" src="https://3.bp.blogspot.com/-fXN4s_sYwAY/V-onZxwWFmI/AAAAAAAAOtQ/kQbArNsugzI0Iecq75ejhBiyng9NRMzygCLcB/s320/trivago_Google_UAC_9.7.2016.png" width="320" /></a><span style="font-family: "Times New Roman"; font-size: 14.6667px; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10.666666666666666px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Esempio di percorso dell'utente: dall'installazione alla visualizzazione di un'offerta per una stanza in hotel</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10.666666666666666px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">Seguendo l'esempio di trivago, anche voi dovete scegliere l'</span><span style="color: #1155cc; font-family: Roboto; font-size: 13.3333px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">attività in-app</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;"> da ottimizzare, ad esempio incoraggiare l'adesione a un'offerta o il raggiungimento del livello 10 in un gioco. Inoltre, per misurare queste attività, potete rivolgervi a partner di misurazione di terze parti o utilizzare le soluzioni di Google per la misurazione delle app come </span><span style="color: #1155cc; font-family: Roboto; font-size: 13.3333px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Firebase Analytics</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">. Una volta che avrete definito le vostre attività in-app all'interno di AdWords, collegato la vostra soluzione di analisi dati e impostato il costo per installazione, Google renderà operativo l'algoritmo di apprendimento automatico. Le campagne universali per app valutano innumerevoli segnali in tempo reale in modo da perfezionare costantemente gli annunci e consentirvi quindi di raggiungere gli utenti con maggiori probabilità di conversione nelle proprietà di Google più importanti, al prezzo giusto. Man mano che le persone iniziano a interagire con i vostri annunci, scopriamo dove potete trovare gli utenti più redditizi. Ad esempio, potremmo capire che il pubblico interessato a molte offerte di hotel è lo stesso che guarda i vlog relativi ai viaggi su YouTube. In tal caso, pubblicheremo i vostri annunci principalmente sui canali YouTube dedicati a questi argomenti</span><span style="font-family: "Times New Roman"; font-size: 14.6667px; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nel caso di trivago, grazie alle campagne universali per app è stato possibile identificare gli utenti più propensi a fare clic sulle offerte di hotel in app per prenotare una stanza. Di conseguenza, il brand dedicato ai viaggi ha acquisito clienti che hanno apportato all'attività il 20% di valore in più, sia su piattaforma Android che iOS.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Si tratta di una svolta importante nel modo in cui Google può contribuire alla crescita della vostra attività di sviluppo delle app. Vi ascoltiamo e non siamo più concentrati esclusivamente sull'installazione. L'obiettivo che desideriamo raggiungere con le campagne universali per app è garantire il coinvolgimento degli utenti e valorizzare le app che avete realizzato con grande impegno.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trasformare la considerazione in azione con TrueView for action</span><span style="font-family: "Times New Roman"; font-size: 14.6667px; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La tecnologia mobile non solo ha rivoluzionato il modo in cui eseguiamo le ricerche e interagiamo con le app, ma ha anche cambiato il nostro approccio verso quasi tutti i tipi di media. In nessun altro ambito questo concetto è così evidente quanto nel modo in cui le persone guardano un video. Lo notiamo ogni giorno su YouTube.</span></div>
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<span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;">In un recente studio, il 47% della popolazione adulta degli Stati Uniti, di età compresa tra i 18 e i 54 anni, ha affermato di utilizzare YouTube almeno una volta al mese per prendere decisioni su eventuali acquisti: si tratta di circa 70 milioni di persone che ogni mese si affidano a YouTube per ricevere assistenza in merito a un acquisto.</span><span style="color: #666666; font-family: Roboto; font-size: 8px; vertical-align: super; white-space: pre-wrap;">2</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;"> Questi momenti in cui gli utenti manifestano un'intenzione rappresentano opportunità che i brand devono cogliere per entrare in contatto con i consumatori quando è davvero importante. Ecco perché abbiamo accettato la sfida di semplificare il passaggio dei consumatori dalla fase di considerazione a quella dell'acquisto.</span><span style="font-family: "Times New Roman"; font-size: 14.6667px; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Negli ultimi anni, abbiamo migliorato il formato di TrueView per offrire ai professionisti del marketing orientato al rendimento un modo completamente nuovo di trarre vantaggio dall'utilizzo dei video. TrueView per la promozione di app e TrueView for shopping consentono ai brand di incrementare download e acquisti direttamente da YouTube con estrema facilità. Ma cosa accade nel caso di brand che prevedono altri tipi di conversioni, ad esempio richieste di preventivi, prenotazioni di hotel, registrazioni a newsletter o pianificazione di un test drive?</span><span style="font-family: "Times New Roman"; font-size: 14.6667px; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggi sono lieto di presentare </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">TrueView for action: un nuovo formato che incoraggia gli utenti a intraprendere qualsiasi azione online importante per la vostra attività.</span></div>
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<a href="https://2.bp.blogspot.com/-gkXw-_y-dSI/V-onvLdSDAI/AAAAAAAAOtU/ZvckDq5MW-E8oadT3L0qERDVmdZmRQOcwCLcB/s1600/TrueView%2Bfor%2BAction%2B-%2BMazda.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-gkXw-_y-dSI/V-onvLdSDAI/AAAAAAAAOtU/ZvckDq5MW-E8oadT3L0qERDVmdZmRQOcwCLcB/s320/TrueView%2Bfor%2BAction%2B-%2BMazda.png" width="281" /></a></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10.666666666666666px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Esempio di TrueView for action</span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; white-space: pre-wrap;">TrueView for action aumenta l'efficacia dell'annuncio video pubblicando un invito all'azione personalizzato, durante e dopo il video, che può essere adattato al caso di utilizzo specifico, ad esempio "Richiedi un preventivo", "Prenota ora" o "Registrati". Poiché si tratta di un semplice componente aggiuntivo da inserire nel vostro video, potrete incrementare il rendimento traendo il massimo vantaggio dal fatto che la pubblicazione del video è rivolta a un pubblico già coinvolto. È particolarmente utile ai brand impegnati a offrire prodotti o servizi che richiedono tempi lunghi di considerazione, ad esempio servizi finanziari, auto o viaggi. TrueView for action vi consente di incoraggiare i clienti a proseguire lungo il percorso di acquisto attraverso azioni quali la pianificazione di un appuntamento o la richiesta di ulteriori informazioni. Non vediamo l'ora di iniziare a provare questo nuovo formato con gli inserzionisti nei prossimi mesi fino alla fine dell'anno.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Poiché i consumatori trascorrono la loro vita in un mondo caratterizzato dai dispositivi mobili, è sempre più importante che i brand realizzino esperienze rivoluzionarie per la piattaforma mobile. Sappiamo che non è sempre facile, ma Google è qui per aiutarvi. Assistere alle esperienze straordinarie che molti di voi sono riusciti a offrire ai clienti è stata fonte di grande ispirazione e penso che dmexco rappresenti proprio questo: passione condivisa e spirito innovativo per mettere in contatto brand e consumatori. Mi auguro di incontrarvi sempre più numerosi e di proseguire in questo viaggio entusiasmante.</span><span style="font-family: "Times New Roman"; font-size: 14.6667px; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Scritto da Sridhar Ramaswamy, Senior Vice President, Ads and Commerce</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 7.999999999999999px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: super; white-space: pre-wrap;">1</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Dati interni globali di Google</span></div>
<span id="docs-internal-guid-f83f5e1a-6aa9-5134-5e6b-d5092fabf9a8"></span><br />
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 7.999999999999999px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: super; white-space: pre-wrap;">2</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Google/Ipsos Connect, YouTube Sports Viewers Survey, Stati Uniti, marzo 2016 (n=1500, fascia di età compresa tra 18 e 54 anni)</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2510411339645013433.post-7540697040364946332016-09-27T09:55:00.003+02:002016-09-27T09:55:30.122+02:00 Chiudere il cerchio: innovazioni digitali per gli inserzionisti<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chiudere il cerchio: innovazioni digitali per gli inserzionisti</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I telefoni cellulari hanno creato nuovi modi con cui i consumatori possono interagire con i brand, spesso abbattendo le barriere tra mondo fisico e mondo digitale. Le persone cercano informazioni su un prodotto online e poi si recano in un negozio per acquistarlo; vedono un brand in TV e vanno online per saperne di più; mentre si recano al lavoro in autobus, guardano un video sul loro dispositivo mobile che li induce a prenotare un viaggio dal loro laptop una volta rientrati a casa.</span></div>
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<a href="https://3.bp.blogspot.com/-Jj2ArEevLFQ/V-olGUDstrI/AAAAAAAAOs0/nUyAoWh-mdIw0w6mM6oX2gYrTKXzSbV4ACLcB/s1600/google%2Bblog%2Bgraphic_final.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" src="https://3.bp.blogspot.com/-Jj2ArEevLFQ/V-olGUDstrI/AAAAAAAAOs0/nUyAoWh-mdIw0w6mM6oX2gYrTKXzSbV4ACLcB/s320/google%2Bblog%2Bgraphic_final.jpg" width="320" /></a></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A prescindere da come viene coinvolto il pubblico, solo Google ha le capacità e gli strumenti per raggiungere le persone nei momenti che contano davvero e per misurare l'impatto di tale coinvolgimento nei vari dispositivi e canali.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lunedì mattina, al </span><a href="https://www.thinkwithgoogle.com/articles/advertising-week-2016-schedule.html#mon" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Times Center Stage dell'Advertising Week</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, sarò felice di presentare diverse innovazioni, tutte concepite per chiudere il cerchio tra televisione e digitale, pubblicità online e vendite offline, dispositivi mobili e desktop.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chiudere il cerchio tra TV e digitale con Impatto del brand</span></div>
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<a href="https://2.bp.blogspot.com/-_4aHepv1Ibo/V-olJxxp7qI/AAAAAAAAOs4/VmjRHXrzeawVFAS6BWBrXlWAc-mySZfAgCLcB/s1600/google%2Bblog%2Bgraphic_YouTube%2B2x%2B%25281%2529%2B%25281%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-_4aHepv1Ibo/V-olJxxp7qI/AAAAAAAAOs4/VmjRHXrzeawVFAS6BWBrXlWAc-mySZfAgCLcB/s1600/google%2Bblog%2Bgraphic_YouTube%2B2x%2B%25281%2529%2B%25281%2529.jpg" /></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Negli ultimi anni, abbiamo investito nel nostro prodotto </span><a href="https://www.thinkwithgoogle.com/products/brand-lift.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Impatto del brand</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> per mostrare ai professionisti del marketing l'impatto che hanno le campagne di YouTube su metriche quali awareness e intenzione di acquisto nell'intero percorso del consumatore.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggi, estendiamo le funzionalità di Impatto del brand alle campagne TV per mostrare come gli spot televisivi aumentano le ricerche relative al brand su Google e su YouTube rispetto alle campagne su YouTube. I primi test indicano che </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">YouTube genera quasi il doppio delle ricerche per impressione rispetto alla TV</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Impostare Impatto del brand per la TV richiede un lavoro minimo – non occorre neppure fornire il programma dei media. È sufficiente eseguire Impatto del brand su una campagna TV e su una campagna YouTube contemporaneamente per ottenere un rapporto sull'aumento delle ricerche relative al brand.</span></div>
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<a href="https://3.bp.blogspot.com/-aOwTHIhdsg0/V-olnlr0MiI/AAAAAAAAOtA/HvgASX2nBrwIi9LI9YFpY4Tt0Tzp3PP0QCLcB/s1600/updated%2Btv%2Blift.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-aOwTHIhdsg0/V-olnlr0MiI/AAAAAAAAOtA/HvgASX2nBrwIi9LI9YFpY4Tt0Tzp3PP0QCLcB/s320/updated%2Btv%2Blift.png" width="231" /></a></div>
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<a href="https://4.bp.blogspot.com/-cNfnSauNJcA/V-olZ2qp5YI/AAAAAAAAOs8/nyuW8B_I9y48UIDBXnWfYqrWnCFKekiBACLcB/s1600/volkswagen-cars-logo-emblem.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/-cNfnSauNJcA/V-olZ2qp5YI/AAAAAAAAOs8/nyuW8B_I9y48UIDBXnWfYqrWnCFKekiBACLcB/s1600/volkswagen-cars-logo-emblem.jpg" /></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Siamo entusiasti di vedere il lavoro che Google sta facendo per comprendere meglio l'impatto dei video. Volkswagen è interessata a misurare le piattaforme TV e digitali (come YouTube) su uno stesso piano; attendiamo quindi con impazienza che Impatto del brand offra un modo specifico, credibile e scientifico di confrontare l'efficacia delle campagne cross-media." </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Vinay Shahani, Senior Vice President, Marketing, Volkswagen America</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chiudere il cerchio tra annunci online e vendite offline</span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oltre all'interazione tra TV, YouTube e ricerche online, è ora possibile definire la relazione effettiva tra </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">annunci online e visite</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">nei negozi</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: il 30% di utenti di smartphone che visitano un sito web o utilizzano un'app sul loro telefono acquistano qualcosa in un negozio entro 24 ore.</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 7.999999999999999px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: super; white-space: pre-wrap;">1 </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Per questo stiamo introducendo funzioni di misurazione delle </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">estensioni di località e delle visite in negozio per la Rete Display di Google</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: per aiutare i professionisti del marketing a chiudere il cerchio tra annunci online e vendite offline. Quando i consumatori visitano i loro siti web preferiti o interagiscono con le app che amano, potete raggiungerli con annunci che mostrano l'indirizzo della vostra attività e indicazioni e foto su Google Maps. È un modo immediato e di grande impatto per aumentare il traffico di visitatori del negozio. </span></div>
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<a href="https://4.bp.blogspot.com/-SrJ0or1j8qc/V-olzbx0wUI/AAAAAAAAOtE/9_GH0fMAzi0coOFCDWxoqg475gUqo0UbACLcB/s1600/Location%2BExtensions%2Band%2BStore%2BVisits.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="268" src="https://4.bp.blogspot.com/-SrJ0or1j8qc/V-olzbx0wUI/AAAAAAAAOtE/9_GH0fMAzi0coOFCDWxoqg475gUqo0UbACLcB/s320/Location%2BExtensions%2Band%2BStore%2BVisits.png" width="320" /></a></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">La catena Home Depot riporta che le estensioni di località per gli annunci display, raggiungendo i consumatori che navigavano attivamente su Internet dal cellulare nelle vicinanze dei negozi più popolari del brand, hanno incrementato il ROI dei negozi di ben 8 volte. "Le estensioni di località degli annunci display per dispositivi mobili hanno dimostrato il loro valore molto rapidamente", afferma Umut Dincer, Direttore di Online Marketing di Home Depot. "Siamo ora in grado di raggiungere gli appassionati del fai da te che si trovano nei pressi dei nostri negozi e stabilire una connessione con loro proprio al momento giusto, fornendo loro informazioni a cui sono davvero interessati esattamente nel momento in cui sono più propensi ad acquistare." </span><a href="https://www.thinkwithgoogle.com/case-studies/home-depot-roi-mobile-display-ads.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Leggi tutto l'articolo</span></a></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Come fanno dunque i professionisti del marketing a misurare l'impatto degli annunci online? </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Le visite in negozio per gli annunci display</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> misurano l'impatto degli annunci della Rete Display sul traffico effettivo del negozio, hotel, ristorante o concessionario dell'inserzionista. Grazie alla potenza della tecnologia di Google Maps, abbiamo accesso ai dati esatti di oltre 200 milioni di negozi nel mondo, con una precisione del 99% delle visite riportate.</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 7.999999999999999px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: super; white-space: pre-wrap;">2</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Solo Google è in grado di fornire questo livello di precisione e questo volume di dati. </span><a href="https://goo.gl/4gpt6F" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Ulteriori informazioni</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chiudere il cerchio tra i vari dispositivi</span></div>
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<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">L'ultimo cerchio da chiudere è quello fra cellulari, tablet, laptop e tutti i vari dispositivi che le persone utilizzano. </span><span style="background-color: white; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Oggi presentiamo </span><span style="background-color: white; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">le funzionalità di remarketing cross-device per la Rete Display di Google e DoubleClick Bid Manager</span><span style="background-color: white; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> finalizzate a raggiungere lo stesso utente su tutti i dispositivi, le app e i siti. Ciò </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">consente di narrare al pubblico un'unica storia coerente e di stabilire con quale frequenza debbano vedere un annuncio sui vari dispositivi.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Prendiamo ad esempio un dettagliante che voglia realizzare una campagna apposita per le feste natalizie. Con il remarketing cross-device potrà raggiungere i suoi potenziali clienti con l'annuncio </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"È quasi Natale!"</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> da mostrare sul loro cellulare durante il tragitto mattutino verso il lavoro. Più tardi nel corso della giornata, quando stanno navigando su Internet dal loro tablet a casa, potrà presentare loro un'offerta limitata sulle decorazioni per la casa o delle ricette. </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tutte queste innovazioni saranno introdotte nel corso dei prossimi mesi.</span></div>
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<a href="https://4.bp.blogspot.com/-aQ18LpGWlCc/V-ol5JRR00I/AAAAAAAAOtI/2v8R9074rZMyFfIXOX56Ve1zVvLBEeokwCLcB/s1600/crossdevice_halloween-ads-loop_128.1_091616_v2%2B%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://4.bp.blogspot.com/-aQ18LpGWlCc/V-ol5JRR00I/AAAAAAAAOtI/2v8R9074rZMyFfIXOX56Ve1zVvLBEeokwCLcB/s320/crossdevice_halloween-ads-loop_128.1_091616_v2%2B%25281%2529.gif" width="320" /></a></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">È un privilegio realizzare prodotti che aiutano i brand a chiudere il cerchio fra misurazione dei dati, copertura e coinvolgimento. Saremo entusiasti di condividere con voi altri dettagli su queste innovazioni durante l'</span><a href="https://www.thinkwithgoogle.com/articles/advertising-week-2016-schedule.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Advertising Week</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> e saremo lieti di ricevere il vostro feedback man mano che continueremo il nostro percorso assieme. </span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Partecipa alla conversazione </span><a href="https://twitter.com/intent/tweet?hashtags=GoogleAW2016&via=AdWords&" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">#GoogleAW2016</span></a><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Pubblicato da Brad Bender, Vice President of Display and Video Advertising</span></div>
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<span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 7.999999999999999px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: super; white-space: pre-wrap;">1</span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 13.333333333333332px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #666666; font-family: Roboto; font-size: 10.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google/Ipsos Connect, sondaggio su come i dispositivi connettono i consumatori ai negozi, marzo 2016, 2.013 intervistati statunitensi online di età superiore ai 18 anni, di cui 567 Millennials (18-34 anni)</span></div>
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<span style="color: #666666; font-family: Roboto; font-size: 8px; vertical-align: super; white-space: pre-wrap;">2</span><span style="color: #666666; font-family: Roboto; font-size: 13.3333px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #666666; font-family: Roboto; font-size: 10.6667px; vertical-align: baseline; white-space: pre-wrap;">Le visite in negozio sono calcolate tenendo conto di soglie prudenziali, con una certezza del 99% che le visite riportate sono inferiori o pari alle visite effettive.</span></div>
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